George C. Price’s call to funeral service began at the tender age of 17, when he joined Harris Funeral Home in Tahoka, Texas.
When World War II broke out, Price enlisted in the United States Army, serving with the 44th Infantry. He was the recipient of the Bronze Star while in combat and was discharged from service in 1945.
Price married Ophelia Eudaly in 1943 in Tahoka, Texas. George and “Butch”, as she is affectionately known, opened George Price Funeral Home on 1402 Houston St. The business outgrew that location and in 1964 they built and moved into the facility at 1400 Avenue J.
The Prices operated an ambulance service in conjunction with the funeral home as was the custom in those days, and raised two children while living above the funeral home. Their son George Price Jr. became a Methodist minister, and daughter Gayle Price Robertson remains an active licensed funeral director with the family business.
Commitment to service remains paramount at George Price Funeral Home.