Rock Funeral Home

1285 Ashley Blvd, New Bedford, MA 02745 | 508-995-5772 | MAP


History of Rock Funeral Home

After purchasing land from the Diocese of Fall River in 1965, Ovila A. and Cecile Rock constructed the Rock Funeral Home in 1966 and opened it with an open house held on December 19.  The Rocks’ son, Leonard A. Rock, and his dedicated staff worked diligently to build the business into the respected funeral home it is today, serving the Southcoast community.

Leonard A. Rock graduated from New Bedford High School in 1960 and with highest honors from the former New England Institute of Sanitary Science and Embalming, now Mt. Ida College. Mr. Rock then completed his apprenticeship at a local funeral home and obtained his funeral directors license. Mr. Rock served with the Massachusetts Army National Guard and is a United States Army veteran.

A dedicated caregiver, Mr. Rock remains active today and is available to assist families in their time of need.

To better serve the growing community, the funeral home was renovated and expanded extensively in 1981 and, again, most recently in 2011 and 2012. 

Today we are a proud member of the Dignity Memorial® network of funeral and cremation service providers. Dignity Memorial offers exclusive benefits, including National Transferability of Prearranged Services, the Bereavement Travel Program, the 24-Hour Compassion Helpline® and access to an acclaimed grief management library. As North America’s largest provider of funeral and cremation services, the Dignity Memorial brand is your assurance of quality, value, caring, and exceptional customer satisfaction.  Our caring and compassionate staff is available 24 hours a day, 365 days a year to answer your needs.

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