• Doc D LaFollett

    General Manager

  • Jason E Toale

    General Manager

    Born and raised in Sarasota, Jason Toale attended Out of Door Academy and Cardinal Mooney High School. After earning a management information systems degree from University of South Florida and a Master of Business Administration from Rollins College, he and his brother Jeff joined their father at Toale Brothers. Jason, now a licensed funeral director, earned his funeral services degree in 2006 from St. Petersburg College.

    Jason is active in the Sarasota community, supporting local foundations such as Samaritan Counseling Services of the Gulf Coast, Educational Foundation of Sarasota County, Tom Wallin Reef Foundation, Young Professionals of the Sarasota Chamber of Commerce, InStride Equestrian Therapy, Sarasota Sportsman Association and Sertoma Kids. He is a member of the Masonic Lodge and Sahib Shrine. A part of the National Cemetery Advisory Board from 2008-2012, Jason assisted and supported the opening of Sarasota National Cemetery. He has served on the Argus Foundation board since 2009 and the Florida Cemetery, Cremation and Funeral Association board since 2008. Jason also currently sits on the committee to preserve, promote and maintain Old Myakka Community Cemetery.

    When Jason is not helping families in the funeral home or attending board meetings, he enjoys spending time with his 2 children and lovely wife, as well as fishing, golfing and camping.

  • Jeffrey G Toale

    General Manager

    Jeff Toale is a Sarasota native whose family history in funeral business extends three generations on both sides of his family. Though he recalls assisting his parents and participating in funeral services during his teenage years, Jeff enrolled at The University of South Florida to study finance in 2000. Upon graduating in 2004 with his bachelor's degree, he worked briefly as a mortgage loan broker before returning to his roots in Sarasota and joining Toale Brothers, the funeral firm his father owned and managed jointly with other family members. Jeff then enrolled in mortuary school at St. Petersburg College, earning his mortuary science degree.

    Since then, Jeff has maintained a busy and successful funeral home, all while keeping a pulse on the ever-changing market and needs of the community. As a manager and officer of the company, he has significant knowledge of and experience in all aspects of the business, easily maneuvering between departments and navigating various stages of the preparation and arrangement process.

    Jeff speaks publicly throughout the community to address end-of-life needs and arranges annual networking events to connect with local leaders. His unmatched business knowledge, communication and genuine kindness allow him to never lose sight of the needs and wishes of the team he leads and families he serves.

    Over the years, Jeff has proudly worked alongside his brother, father and mother. Together, new ideas and past experiences create a unique combination that understands and emphasizes the reverence of funeral service while welcoming originality and change. Jeff is married to his college sweetheart and they have four children, all of whom are his motivation in life.