For more than 100 years families in Rockford, Illinois, have relied on Willwood Burial Park to honor their loved ones with permanent memorials. Located on the grounds of the cemetery, Advantage Funeral & Cremation Services provides simple and affordable services. Working together, the funeral home and cemetery teams will guide you through the planning process from start to finish, meeting your needs and honoring your traditions with compassionate, professional and personal service.

An affordable funeral home in Rockford

Sitting Area at Willwood Burial ParkLocated on West State Street, Advantage Funeral & Cremation Services specializes in helping create meaningful and dignified memorials for families from all walks of life. Whether you’re planning in advance for yourself or need to plan a loved one’s service immediately, we work with you on an arrangement that reflects your faith, culture and budget. It’s our promise to make a difficult time a little easier with flexible packages and economical pricing. 

We are experts at helping families make selections that meet their needs. That means that whether you’re interested in a simple cremation, a traditional funeral with a cemetery burial or a more robust celebration of life, we know just what to do to keep things simple while also making them special.

See our funeral planning resources.

Cremation in Rockford

More and more people are choosing cremation over traditional burial, but most aren’t familiar with the many options:

  • a cremation without a funeral or memorial service of any kind.
  • a funeral with your loved one present, followed by cremation.
  • a cremation followed by a scattering, cemetery memorialization or celebration of life—or all three.

We offer affordable packages and use a private crematory, which allows us to have complete control of a cremation from start to finish and means your loved one never leaves our care or the care of one of our trusted partners.

Learn about the cremation process.

Simplified packages

To make a difficult time easier, Advantage Funeral & Cremation Services offers straightforward funeral and cremation packages for a range of budgets. You’ll start by choosing the services you want and then choose merchandise. Options are clearly outlined for you—and there’s never any pressure to purchase more than you need.

And with the Advantage Low-Price Guarantee, you can be assured that you’ll receive high-quality care at an economical price. 

We Honor Veterans

WHV 2020 - Level 4At Advantage Funeral & Cremation Services and Willwood Burial Park, we understand the unique needs of America’s veterans and their families. As Level Four Founding Community Partners with We Honor Veterans, we are honored to serve our nation’s heroes and take this responsibility seriously. Our teams are knowledgeable about the benefits available to military veterans and their families. With respect, integrity and dignity, we will walk you through creating a veteran’s memorial service that truly honors the life and sacrifice of your loved one. 

In addition, we host community events annually in honor of veterans and work closely with local veterans organizations.

Watch a video about our veterans services and get our veterans planning guide.

Plan a funeral or cremation ahead of time

We know that making funeral, cremation and cemetery arrangements and handling the associated expenses can be overwhelming. In addition to assisting during an immediate time of need, our funeral directors specialize in working with families to make final arrangements in advance

When you prepare ahead of time, you help protect your loved ones and provide peace of mind. You also lock in today’s prices and avoid future price increases, which can help ease your family’s financial burden during an already stressful time. When you’re ready, we’re here to discuss low-cost funerals and cremations and walk you through the pre-planning process.

Find out everything you need to know about prepaid funeral plans.

Willwood Burial Park

Cemetery grounds at Willwood Burial ParkBanker William Woodruff established Willwood Burial Park in 1921 to offer cemetery options in Rockford, Illinois. His vision saw the growing town’s beautiful rolling hills as the perfect location for a new concept, where nature would play a large part in its design and beauty. When it was built, our Rockford cemetery's architectural grandeur gained widespread acclaim in magazines and newspapers throughout the country.

William's idea has since become a local institution, with generations of families resting peacefully together. We’re proud to be part of this community and look forward to another century of service excellence.

A beautiful Rockford cemetery

Grounds at Willwood Burial ParkGently rolling hills, mature trees and immaculate landscaping create a peaceful atmosphere. Willwood Burial Park comprises 80 acres, providing a place of remembrance for families from all walks of life as well as some of Rockford's most historical and beloved figures.

The memorial park has many options for both traditional burial and cremation. Our compassionate staff can help you determine your ideal cemetery property, from an in-ground option to aboveground entombment, interment of ashes or a family estate. 

Pictures tell only part of the story, so we invite you to schedule a tour of our beautiful memorial park to see it for yourself. 

We’re here for you

Our compassionate and knowledgeable teams are always ready to answer your questions and help you with affordable arrangements, which can be made virtually, in person or by phone or email. Don’t hesitate to contact us and find out why so many families in Rockford choose Advantage Funeral & Cremation Services and Willwood Burial Park for their funeral, cremation and memorialization needs.

Contact us now.




Plan a Simple Cremation

Simple can still mean exceptional. Let us show you how.

A beautiful bouquet of flowers

Express your sympathy with flowers & gifts


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Bouquet of flowers on a cemetery

Remember the one you love

Honour the memory of your loved one with cemetery flower placement.


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A beautiful bouquet of flowers

Express your sympathy with flowers & gifts


View arrangements

Bouquet of flowers on a cemetery

Remember the one you love

Honour the memory of your loved one with cemetery flower placement. You choose the flowers. You choose the months. We do the rest.


Learn more
A beautiful bouquet of flowers

Express your sympathy with flowers & gifts


View arrangements

Vintage photos scattered

Unable to find an obituary?

Not finding what you are looking for? Search for your loved one's obituary across any of our other locations.

A beautiful bouquet of flowers

Express your sympathy with flowers & gifts


View arrangements

Ratings & Reviews

Verified Customer Reviews

Since 2005, many of our customers have taken the time to tell us how we did each year via our Voice of the Customer program. Our star ratings and comments from families come directly from these surveys.

"A huge thank you to all of the staff for making a hard time a lot easier for the entire family"

Verified customer reviews Verified Customer

November 2021

"The funeral director was very professional and the whole staff helped so much. They took care of all of flowers, cards, personal items, etc after the service and everything was so organized."

Verified customer reviews Verified Burial & Memorial Service Customer

October 2021

"Mackenzie was kind, patient and understanding. Even the tone of her voice is calming. She made a difficult process better. I admire and appreciate her care."

Verified customer reviews Verified Cremation Customer

September 2021

"The only thing I did not enjoy about the whole experience was being informed everything had to be paid prior to the service. That was stressful and nerve-wracking. I didn't realize funerals, etc. are supposed to be paid upfront, especially when they are so costly? My advice to others is to make sure to find a life insurance policy you feel comforta

ble with so your family isn't stressed trying to come together and find a way to pay for funeral, etc costs because they WILL want to honor you to the best of their ability."

Verified customer reviews Verified Burial & Memorial Service Customer

June 2021

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