John Ivany Marshall

John Ivany Marshall, born Jan. 15, 1938, passed on Sunday, July 15, 2007, in Baton Rouge. He was 69. John Marshall, with his wife, Carole Marshall, owned and operated Shadow Broadcast Services, a.k.a. "Shadow Traffic," and Traffic Scan Network Inc. in Baton Rouge, providing traffic reports for radio and television. Mr. Marshall, one of the first believers of the "10-second" advertising spot - now a well recognized standard - led a group of individuals who created an entire new segment of news and information in traffic reporting. In 1980, Mr. Marshall and two partners started MetroScan Traffic in New Orleans which Mr. Marshall operated until it was sold to Marco Communications. Thereafter, he and Carole came to Baton Rouge to start Shadow, buying Traffic Patrol in the process and re-introducing the service. During the 14 years of its operation under Mr. Marshall's guidance, Shadow has been the predominant provider of airborne radio traffic reports, having been heard on up to 22 stations simultaneously. Shadow continues to provide traffic information expanding into television and Internet areas. Mr. Marshall began his radio career in Albany, N.Y., as a salesman for WPTR. Thereafter, he became sales manager at WOKO in Albany, eventually becoming station manager for WWDC/DC 101 in Washington, D.C. He and his family moved to Louisiana in 1976, when Mr. Marshall began working at WGSO/WQUE in New Orleans, where he was station manager until moving onto traffic. Mr. Marshall was born in Newton, Mass., and grew up in Newport, Vt., attending Norwich University and Champlain College. Mr. Marshall served as a member of the U.S. Army Reserve. Despite his many accomplishments, Mr. Marshall was most proud of his family. Mr. Marshall married Carole Ann Mitchell in Boston in 1961. Together they had five children, April Mitchell Marshall Nosacka, the mother of seven children married to Mark Nosacka, Jonathan Scofield Marshall, an entertainment lawyer who is married to Tricia Helfer, Albert-Dean Ivany Marshall, a building contractor who is engaged to Julie Simpson, Samuel Weber Marshall, a chief financial officer who is married to Stephanie Artell Marshall, and Sarah Ann Dallas Marshall Newton, an architect who is married to Brad Newton; and eight grandchildren, Peter John Marshall, Rachel Nosacka, Rebecca Nosacka, Sarah Nosacka, Ruth Nosacka, John-Paul Nosacka, John-Luke Nosacka and Henry Newton. Mr. Marshall is also survived by his sisters, Alice Elizabeth Woodward, Maryanne Baker, Evelyn Shirley Budolf and Roberta Plimpton Raynor. Mr. Marshall survived his brothers, the late Albert Dickson Marshall and Samuel Whiting Marshall. Mr. Marshall was a member of the Downtown Baton Rouge Lion's Club, served as a board member of the Patrons of LSU Opera and the Opera Louisiane. He also served on the Forever LSU, CMDA steering committee. Visiting at Rabenhorst Funeral Home, 825 Government St., was on Tuesday, July 17, from 4 p.m. to 8 p.m. Visiting at First United Methodist Church, 930 North Boulevard, on Wednesday from 1:30 p.m. until service at 3 p.m. In lieu flowers, those wishing to make a donation may do so in John Marshall's name to one of his many charities - the Baton Rouge Symphony Orchestra, Patrons of LSU Opera, Downtown Baton Rouge Lion Club's "Cub Site Program," Cat Haven or Opera Louisiane.