Brad was born on August 22nd 1963 in Nebraska City, Nebraska to Myron and Carol (Ahlers) Schoch.
In the summer of 1965 they moved from Nehawka, Nebraska to Lyons, Nebraska where Myron then became the Ag teacher. Brad grew up participating in football, basketball, track and baseball. He also delivered the Omaha World Herald newspaper, winning state delivery person of the year scholarship.
Brad went on to attend the University of Nebraska Lincoln on a four year regents scholarship studying computer science and engineering.
After college, Brad worked in several warehouse jobs before eventually joining his brother in his marketing business as a shipping manager.
Brad is survived by his brother Jeff, aunts and uncles; Lois and Mark Fleer of Hoskins, Nebraska, Janet and John Gibney of Fremont, Nebraska and Kathryn Schoch of Beemer, Nebraska.