William "Bill" Hall

William Hall, age 60, passed away surrounded by his loving family on January 12, 2025. Born on May 29, 1964, in Peoria, Illinois, Bill was raised in Columbus, Ohio, before making his way to California and eventually settling in Dallas, Texas. Throughout his journey, Bill became a man of immense talent, vision, and devotion. His life was marked by extraordinary achievements and an unwavering love for those closest to him. Known for his magnetic personality, the life of the party, a trusted mentor, and a motivator who inspired countless friends and colleagues.

Bill was raised with his brother on hobby farms in Illinois and Ohio; which instilled in Bill his love for nature and his incredible work ethic. He often told stories of raising litters of puppies, foaling horses, and even the hard winter of ’78. At the age of 15 the family moved to sunny California, where he was fondly referred to as “Boots”. He would parade the halls of Palos Verdes High School in his cowboy boots despite the sun and sand surrounding him. Bill went on and earned his education at the University of Southern California and Pepperdine University, where he honed his skills and developed his passion for innovation.

He exemplified the power of determination and resilience in turning aspirations into achievements. As a visionary entrepreneur and innovator, Bill’s career spanned several industries and left a lasting impact.

In the early stages of his career, Bill co-founded Nexus Fuels, where he introduced the groundbreaking concept of gasoline stations in grocery store parking lots. Bill’s work at Nexus Fuels set the stage for future ventures and solidified his reputation as a forward-thinking leader.

He went on to found and patent “Fuel Rewards®”; a program allowing grocery stores to reward customers with immediate gasoline discounts based on their purchases. Fuel Rewards® grew to become one of the most widely used grocery rewards programs in the U.S., transforming the way consumers interacted with loyalty programs.

In his next venture, Billboard Video, revolutionized digital advertising. As the founder and CEO, he helped build one of the leading digital advertising networks, designing, manufacturing, and installing over half of the outdoor LED displays around the world. Billboard Video's contributions were so impactful that it was ranked as the 20th fastest-growing company in the United States by Entrepreneur magazine in 2004.

Finally, as the founder and CEO of Ultravision LED Solutions, Bill's innovative designs forever changed the landscape of digital display technology. He earned over 70 patents for Modular LED Digital Displays and Outdoor LED Lighting, cementing his role as a leader in the field. His team at Ultravision played a critical role in transforming Times Square’s iconic displays, installing over 70% of the LED screens, and shaping the future of LED technology in both indoor and outdoor applications. Bill’s visionary work continues to be the foundation of modern outdoor lighting solutions. His legacy is a testament to his ingenuity, leadership, and commitment to shaping the future.

Beyond his professional success, Bill was known for his generosity, contributing to hospitals, churches, and political causes, leaving a legacy of care and service to his community, including the American Cancer Society, Saint Jude’s Children’s Hospital, and the Dallas Symphony Orchestra.

He had a love for the outdoors and passed it on to his children through leading programs such as Indian Princesses, Indian Guides, Girl Scouts, and Boy Scouts. He enjoyed backpacking trips through the Sierras, boy scout trips to Philmont, and even the casual hike through the Palm Desert foothills. Bill fell in love with “camp cooking”; a heavy cast iron skillet, bubbling over open flames underneath skies filled with stars. No matter what the trip, or how many he was cooking for, you could always count on Bill to have a multi course, out of this world, rustic meal ready by the fire.

As an avid scuba diver, he ensured those he loved also secured their licenses. He loved diving with his son in the crystal-clear waters of Belize and training his daughters in Athens. Bill was an explorer and traveler, sharing his love for culture by pushing his family to see many wonders of the world, taste different cuisines, and explore other cultures. He wanted to share the beauty of our world; from exploring forests, dives under the sea, and even by sharing it through the screens of time square. Above all, Bill cherished his role as the devoted patriarch of his family. His greatest pride and purpose came from his family and his friendships he nurtured so deeply. He was a CEO, but his true vocation was being a devoted husband, a loving father, and a steadfast friend. Bill was dedicated to making sure everyone around him was always taken care of, whether it was support, encouragement, or just a good laugh. He had a knack for ensuring the fun was always happening, turning ordinary moments into cherished memories. His generosity knew no bounds, and his unwavering kindness left an indelible mark on everyone fortunate enough to know him.

Bill is survived by his wife of 35 years, Sera Hall, the love of his life and his partner in all things, and by his cherished daughters, Heidi Hall, Heather Johnson and her husband Alex Johnson. He was preceded in death by his son Harrison Hall.

He is also survived by his brother, Dave Hall; his loving parents, William and Kathy Hall; and an extended family, friends, colleagues, and admirers who will forever remember his generosity, humility, and the countless ways he made life brighter. To those who knew him, Bill was more than an innovator or a leader—he was a source of inspiration, a cornerstone of support, and a heart full of love.

Memorial Service to be held at 11:00 AM on Friday, January 24, 2025 at Saint Michael and All Angels Episcopal Church, 8011 Douglas Avenue, Dallas, Texas 75225.

Bill's service will be live streamed for those who would like to virtually attend at: https://www.saintmichael.org/pray/funerals/

Graveside Service to follow immediately at Hillcrest Memorial Park in Garden of Trees, 7405 West Northwest Highway, Dallas, Texas 75225.