Asher Birnbaum, 94, founder, editor and publisher of Tennis Magazine, and later editor and publisher of North Shore Magazine; beloved husband of the late Irene (nee Hatowski) for 63 years; loving father of David, Jonathan, and Alisa (Daniel) Zucker; devoted grandfather of Michael, Jaime, Shana, Stephanie, Elizabeth, Dustin and Daniel; brother of Grace (late Irving) Margolin; and brother-in-law of the late Devora (late Leonard) Berman. Funeral service Sunday 12:30 PM at Memorial Park Cemetery, 9900 Gross Point Road, Skokie. In lieu of flowers, contributions may be made to the New Israel Fund, www.nif.org or Ben Gurion University of the Negev, www.aabgu.org, or The ARK.