Joseph Feld

New York and developed a talent for art while in junior high school. He realized his talent while drawing

cartoon characters on the local sidewalks for other kids in his neighborhood. In high school he entered

several public school art shows highlighting art work by high school student from around the city. He

won a gold medal for some of his art work prior to his graduation in 1938.

After graduating from high school he had a job in a local printing shop. Prior to his service in World War

2 he secured an entry level position with the U.S. Bureau of Immigration.

Like many young men of his generation he enlisted in the army in November 1942. During his initial

processing upon entering the army he scored high on their attitude tests and was selected for the

medical corps to be a medic. Upon completions of his training he was assigned to the Army Air Corp,

391st Bomb Squadron. When his unit deployed overseas he was assigned with his unit to s" Army Air

force based at Matching, England from January 1944 to September 1944.

His unit was assigned to conduct tactical bombing operation of enemy positions leading up to D day. He

assisted in routine medical duties and during surgical operations of flight crews wounded in action. After

the D Day operation he was deployed with his unit to France and Belgium which was assigned to

conduct tactical operations against the retreating Germany armed forces prior to the surrender of

Germany in May 1945.

After returning to the United States in November 1945 he decided to follow his love of art. He attended

Cooper Union in New York City majoring in fine arts. Upon his graduation in 1949 he worked in various

art studios providing art and lettering to the advertising industry. During this time he met and married

Sylvia Sideman who was from his old neighborhood in the Bronx.

After acquiring a general knowledge of the art and advertising industry he opened his own art studio in

1952 and secured contracts with several large clients. However he stated that his proudest moments

during this time was not the birth of his company but the birth of his twin daughters Bonnie and

Madeline in that year. His studio provided box art and packing designs, billboard layouts and magazine

ads for clients.

After a successful career he decided to give back to the New York Public school system and became an

art teacher. At first he was assigned to their Brooklyn headquarters in 1969 over seeing text book art

and publications. In 1972 became a teacher at the High School of Art & Design. A school that enrolled

students with art talent and provided them an academic and vocational education with a slant of

preparing them to pursue a career in the art industry. To become a teacher at this school one had to

have demonstrated a documented art talent and knowledge of the art industry. It was during this time

he had the pleasure of teaching a student who later was to become his son-in-law.

He provided to his students knowledge of the advertising industry and what was needed to operator an

art studio. He conveyed to his students experiences based on his 20 years in the New York City

advertising industry. Most of all he conveyed a love of art as an expression of emotion and beauty.

After retiring from the New York City education system he located to Florida in the late 1989 with his

wife, Sylvia. Upon the death of his wife in 2009 he relocated to Dallas to be near his daughter, Madeline

and his former student.

However, he had not given up painting in retirement. He still keeps activity painting watercolors for

which he has won numerous awards during his career. He specialized in ballet dancers, nautical scenes,

and western scenes. He loves to read books related to history. He still loves football a sport he has

followed for over 80 years. He is an 80 year plus New York Giants fan.