Alice Wayne Baldwin

April 28, 1935 – May 24, 2026

Alice Wayne Baldwin, maiden name Rockhold, passed away peacefully on May 24, 2026, at the age of 91. She was born on April 28, 1935, in the small community of Watts, Oklahoma, to Darrell and Effie Rockhold.

When Alice was five years old, her family—including her sister, Judy—left Oklahoma in search of greater opportunities and made the journey to Amarillo, Texas. Alice often fondly recalled the adventure of traveling in a Model T Ford, riding atop the family’s belongings during the day and sleeping on picnic tables at night along the way. Those early years were filled with family, love, and adventure, and the Rockhold household later welcomed four younger brothers, Charles, Ray, Billy, and Randy.

The family settled in the Pleasant Valley area, where Alice attended Amarillo Public Schools and spent her formative years. During her high school years at St. Mary’s Catholic School, Alice met the love of her life, Charles Baldwin. The two were married on March 12, 1953, beginning a partnership that would span decades and countless adventures. Together they raised three children: Dudley, Nancy, and Darrell.

Faith, family, and community were the cornerstones of Alice’s life. She was deeply involved in her church, serving in the choir, participating in WMU, and supporting countless church activities. She was also an active volunteer in her children’s schools, serving through PTA organizations and school functions throughout their years in the Amarillo school system.

In 1968, Alice and Charles founded Baldwin Trucking Company. As the company grew, Alice mastered every aspect of the trucking industry, serving as Vice President, Organizational Director, and Director of Operations. Her intelligence, determination, and work ethic were instrumental in the company’s success.

As her children grew older, Alice pursued many other interests and passions. She developed a deep love for genealogy and became a member of the National Society Daughters of the American Revolution (DAR). She also became actively involved in the arts community, serving as President of the Arts Association at the Tri-State Fairgrounds and hosting many world-renowned artists. Her love for creativity led her to become involved with Mary Mitchell’s Art Studios, where she cultivated lasting friendships and a deeper appreciation for the arts.

Alice later moved to Denver, Colorado, where she served as Vice President of Operations for Smith Energy Corporation. During her years in Colorado, she traveled extensively, including memorable trips to Japan.

After Smith Energy Corporation closed, Alice followed her heart to Florida, where she began a new chapter of life. There she became a successful real estate broker and entrepreneur, opening two locations of Alice’s Wonderland Boutiques. Never one to stop learning, Alice’s own health journey inspired her to explore natural healing. She earned credentials as a Doctor of Naturopathy and became a Holistic Herbalist Specialist. She was also active in the Women’s Business Association and remained dedicated to helping others through education, wellness, and mentorship.

Alice lived in Florida for 35 years before returning to Amarillo three years ago to be closer to her family.

Alice will be remembered for her adventurous spirit, entrepreneurial drive, unwavering faith, love of learning, and deep devotion to her family. She lived a remarkable life filled with purpose, resilience, and service to others.

She is survived by her children, Dudley Baldwin and spouse Kathy Baldwin, Nancy Velasquez and spouse Gary Velasquez, and Darrell Baldwin and spouse Judy Baldwin; her grandchildren Chad, Shannon, Shilo, Wendy, Shasta, D.W., Aaron, and Alyssa; and 17 great-grandchildren, all of whom were blessed by her love, wisdom, and example.

She was preceded in death by her beloved husband, Charles Baldwin; her parents, Darrell and Effie Rockhold; her sister, Judy and her brother Ray.

Alice’s legacy lives on through the generations she nurtured, the lives she touched, and the countless stories that will continue to be shared by those who loved her.

“Her children rise up and call her blessed.” Proverbs 31:28

May her memory be a blessing to all who knew and loved her.