Dr. W.J. (Jack) Lord Jr.

May 10, 1926January 12, 2013

Dr. William Jackson (Jack) Lord Jr. passed away on Saturday, January 12, 2013, joining his heavenly father, after an extended “journey” with dementia and other health-related issues. He was born on May 10, 1926 in Isla, TX (Sabine County), the youngest of five children, to Ida Clara Neal and William Jackson Lord, a farmer-rancher-miller. Upon reaching middle –school age, his father sent him to live with his sister in Marshall, Texas rather than having to travel 50 miles each day to school. Jack graduated from Byrd High School in Shreveport, Louisiana; and upon graduating from high school he served in the U.S. Army (World War II) from 1944-46 serving in the Philippines and in Japan.

Upon completing his military service he attended the University of Texas on the G.I. Bill achieving a Bachelor’s degree in International Trade (1950) and a Master’s in Business Writing and Journalism (only four such degrees were ever given). He took a teaching position at West Texas State University in Canyon. In 1954, he moved his family to Champaign, Illinois to seek a Ph.D. at the University of Illinois. Dr. Jack Lord received his doctorate in 1961. His dissertation turned into a book entitled How Authors Make a Living published in1962. He taught at the U of I after graduating for three years.

He was recruited by the University of Texas to join the faculty of the Department of General Business. Dr. Lord taught business report writing, behavioral communication and communication behavior in organizations from 1964 to 1998. He wrote Functional Business Communication with Dr. Jessamon Dawe (1974), a leading text in the field of business communication. He completed a Visiting Professorship at Ball State University in Muncie, Indiana in 1978.

He received the Jack G. Taylor Award for Excellence in Teaching and an Endowed Chair in Business Communications in UT’s College of Business Administration (1984). Additionally, he held the Texas Commerce Bancshares Inc. Centennial Professorship in Business Communications and he served as Chairman of the Department of General Business multiple times during his tenure. He was instrumental in founding the nation-wide American Business Communication Association for which he served as president. He retired from UT as The Texas Commerce Bancshares Centennial Professor Emeritus in Business Communication.

Jack married Shirley Ruth Loveless on June 12, 1948, whom he met at University Baptist Church while students at UT. He was the chief caregiver for his wife prior to her death in 1985. He provided a tenderness of care for his spouse; and later for individuals with HIV/AIDs as an active participant on an AIDS Care team. He was known for his laughter, his prize-winning roses and his greenhouse full of orchids. He was active in the University Baptist Church and later in Highland Park Baptist Church where he served as a deacon and teacher for both, prior to moving to Henderson, NV for five years.

He is survived by his three children: daughter, Dr. Michal Anne Lord; sons, William David Lord and his wife, Terry Ware Lord, and Mark Gregory Lord and his wife, Tracy Thompson Lord; and by his grandchildren, William Ryan Lord, Kristen Lord Dalton and her husband, Captain Matthew Dalton, Stephen Jackson Lord and Payton Nicole Lord.

The family wishes to thank special friend Della Robbins and caregivers David Kagunda, Regina Ugorji, Patti Almond, R.N. and other caregivers at Vista Oaks Assisted Living, Visiting Angels and Hospice Austin.

Friends are cordially invited to a visitation with the family from six o’clock until eight o’clock in the evening, on Tuesday, the 15th of January 2013, at Cook-Walden Funeral Home, 6100 North Lamar Boulevard, Austin, Texas.

A Memorial Service will be conducted at one o’clock in the afternoon on Wednesday, the 16th of January 2013, Highland Park Baptist Church, 5206 Balcones Drive, Austin, Texas.

In lieu of flowers and customary remembrances, memorials may be sent to Hospice Austin, 4107 Spicewood Springs Road, Suite 100, Austin, Texas, 78759.

Condolences may be sent to


  • Visitation Tuesday, January 15, 2013
  • Graveside Service with U.S. Army Honors Wednesday, January 16, 2013
  • Memorial Service Wednesday, January 16, 2013

Dr. W.J. (Jack) Lord Jr.

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William Daniel

January 31, 2013

Sincere sympathy to his family. I took Dr. Lord's Business Communications course 45 years ago. I had heard that he was a great teacher and he still exceeded all my expectations. I still use principles he taught, and keep his book in my office. I talked with Dr. Lord at a Business School reunion many years after I had graduated,and he talked with me as a friend. His influence on his many students will continue. Thank you Dr. Lord for your dedication to your students.

George W. Ellington

January 18, 2013

David & Family,

David I am so sorry for your loss and my prayers are with you and your family.

George W. Ellington (Cleveland, Texas)

January 18, 2013

David and Terry, we are so sorry for your loss. We are thinking of you and your family and sending our love and prayers.
Linda and Dave Crowder

January 18, 2013

Our sincere condolences for your loss. What a wonderful man Dr. Lord was; a positive influence in the lives of so many. We know you and your family will always be blessed because of his presence in your lives and in your hearts.
Love to you all, Jim and Nancy Lyde

Shirley Arredondo

January 18, 2013

David and Terry...I am so sorry to hear about David's Dad. After reading the obituary, I personally felt sad that I had never had the chance to meet this special and very extraordinary man. I know that you have many wonderful memories and it is those and the wonderful words that are said about your Dad that will help you through this difficult time. My thoughts and prayers are with you.

January 17, 2013

Sorry for your loss David. We are praying for you and your family.

Jeff Mitchel
Kerrville, Texas

Danny Lewis

January 16, 2013

My condolences to David and all of Dr. Lord's family. Although I never met Dr. Lord, I can see he was one special person. We go way back, David. May the good memories of your dad carry you and your family through these sad times.

January 16, 2013

Mark Lord, this is Mike Williams Softball Official. I hate to hear about your loss. You are on my Prayer List and in my prayers. May God Bless You and your family.

Mike Williams

Carla Eserini

January 15, 2013

I started working at the College of Business now known as the McCombs School of Business, many years ago and had the privilege to have known Prof. Lord. He was a kind soul and always had a smile on his face. My heart goes out to his family.

January 15, 2013

Steve and I were so very privledged to know and love Jack Lord. He was a very special, gentle and caring man that we loved. His Christian values were evident in his children and we are blessed to have Mark as our son-in-law. Praise God for giving us Jack Lord. Jane and Steve Thompson, Austin