Levine Chapels

470 Harvard Street, Brookline, MA


Theodore "Ted" Selame

Theodore “Ted” Selame, BrandEquity, President and CEO, age 68 of Newton and New Seabury, MA, passed away on Thursday, July 4, 2019. Born in Winthrop, MA, he was the beloved son of the late Elinor (Leventer) Selame and Joseph Selame and beloved husband of Amy Kaufman Selame. Ted was the loving father of Jonathan Selame and his wife Lauren Peiffer Selame, Michael Selame, and Lauren Selame, M.D. He was also the dear brother of Robert Selame and Nadine Selame Franc. He is the former husband of Barbara Palmieri Selame. Ted was also a cherished uncle of his many loving nieces and nephews, nephew to many aunts and uncles, and cousin to countless cousins.

Ted is remembered as a man who was loved by so many, a wonderful host and friend, a man who enjoyed The Beatles, fireworks, and skiing and boating with his wife, children and family. He graduated Brookline High School in 1969 and earned a B.S. in Marketing from Northeastern University in 1974. Upon graduation, Ted created and produced the Orson Welles Cinema Theater Guide and soon added the General Cinema Theater Guide. In addition, upon the birth of his first child he created Credi-Tots which was distributed nationally in Toys-R-Us, Motherhood Maternity, and Child World.

Ted joined Selame Design, the predecessor of BrandEquity, 40 years ago when he began working alongside his parents Ellie and Joe. He proudly continued their legacy for many years creating leading brands that have become part of our everyday lives.

Services at Temple Shir Tikva, 141 Boston Post Road, Wayland, on Sunday, July 7, 2019 at 1:30pm. The burial will be at Beit Olam East Cemetery in Wayland. Following the burial, memorial observance will be held at his home in Newton from 4:30-8:00pm, and Monday through Thursday from 3:00-5:00pm and 7:00- to 8:30pm.

In lieu of flowers, remembrances may be made to Anti-Defamation League, www.adl.org/new-england or the Alzheimer’s Association, AZL.org.


  • Funeral Service Sunday, July 7, 2019


Theodore "Ted" Selame

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Cathy Singer-Ettinger

July 12, 2019

I am still in shock and so very sad. I knew Ted for over 40 years but we hadn’t been in touch much after I moved out of Boston. Ted was funny and kind. I was his Art Director for his early publications. Ted’s parents, Eli and Joe, were also wonderful people. Ted’s first wife, Barbara, was kind enough to contact me to tell me that Ted passed away. She updated me on their children’s journeys, and Ted must have been so proud of them. My prayers go out to his precious children. My condolences to Nadine and Bobby. He loved his brother and sister very much. I wish all good memories to Ted’s widow, his family, and friends. G-d took one of the “good ones”. May Ted Rest In Peace. 🙏🏻💙

Karen Dugan

July 10, 2019

I met Ted and Amy a few years back here in New Seabury. They are the kindest and most cordial people Ive ever met here in this Community. Always a smile and a wave from Teddy. He had a wonderful gift of gab and I enjoyed his company immensely. He will be missed strolling on the beach , at the athletic center and at the famous Lure, enjoying a hamburger on a Sunday afternoon. My heart goes out to Amy, and the entire family. May you hold the precious memories dear to your hearts. He is in the arms of our Loving God...Rest in Peace dear Teddy.

Karen Dugan

Ee Adler

July 6, 2019

I will miss Ted. I enjoyed our many visits and conversations about music, business and our other mutual interests. He was a great husband and a wonderful father. Shari and I send deep sympathies to Amy and his extended family who he talked much about.

Susan Kinsella

July 5, 2019

I am saddened by Ted's passing. He was a talented,funny, warm hearted person. His love of music was only surpassed by his love and admiration of his family. My deepest condolences are for his family . I wish you peace and comfort as you grieve.