

He grew up playing stick ball with his neighborhood friends. He loved all sports and was an avid swimmer. He loved reading novels by Albert Payson Terhune, Donald Westlake and Lawrence Block and spent his boyhood summers working at Camp Unity in the Catskills, NY.
Herb graduated from Washington Square College, New York University with a major in English. He served his country for 2 + years in the Army and was honorably discharged with a rating of Corporal on March 27th, 1952.
He enjoyed a long and successful career in the world of advertising. He always looked forward to taking on a new client and diving into everything about them to enable an effective approach to solving their problems, presenting and executing an effective campaign for them. He retired in 1995 to spend time with his family while still retaining one last client and dear friend.
Herb was married to his first wife, Bette, in 1957 and had two children, a son, Alan and a daughter, Karen. His pride for his two children and their accomplishments held no bounds. As young children he would play “learning” games with them at the dinner table.
Later in life he married Lucy Kastin, a widow with two children David and Adam — and was equally proud of them and their accomplishments. Herb spent the next 35 years with Lucy in Maplewood, NJ and then retiring to Hemlock Farms in the Pocono Mountains, PA where he spent many hours volunteering for the Red Cross and walking through the woods with his dogs, Luke and Grace. As chance would have it he and Lucy visited relatives in Arizona falling in love with Sun Lakes, Cottonwood, AZ. There he spent much time volunteering at Mercy Gilbert Hospital. But, best of all, enjoying the view from his home of the lake and grounds right outside his door.
Herb enjoyed all aspects of his life with the main emphasis on his children. Herb is survived by his wife, Lucy; his son, Alan and wife Jae; his daughter Karen; his first wife, Bette; his step-son, David and step-son Adam and wife Susan. And his grandchildren, Daniel, Ben and Adam; and step-grandchildren, Liam, Natalie and Brendan. He is also survived by niece, Barbara Gerber and husband Alan; and nephew, Neal and wife Carol.
He is preceded in death by his mother, Rebecca, father, Isidore and sister, Lillian.
There has been a Friday night service at Sun Lakes Jewish Congregation where he was honored and a family zoom gathering to honor him as well.
SHARE OBITUARYSHARE
v.1.18.0