Frank John Varallo

September 22, 1919November 19, 2013
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On Tuesday afternoon, November 19, 2013, Frank Varallo passed from this life into eternity with Jesus Christ. Mr. Varallo started his Jewelry Career in 1939 when he attended Elgin Watch College following in the footsteps of his father. He graduated their 12 month apprenticeship program in 6 months returning home to Nashville, Tennessee and went to work for the Jacobs Jewelry Company in the Arcade downtown. Frank moved to Chattanooga in January 1944 to manage the Rone Jewelry Company at 741 Market Street. It was one location of an 11 store chain. Years later when the chain was dissolved Mr. Varallo purchased the Market Street location and another store in Knoxville, TN. In 1960 Mr. Varallo opened a store in the newly constructed Brainerd Village location. The downtown location and Brainerd Village Store were combined into one new location at 1950 Gunbarrel Road. He retired in 2006 but his legacy as the founder of the company continues to live on today. Mr. Varallo was a Registered Jeweler with the American Gem Society. In 1992 he was named Retail Jeweler of the Year by the 24 Karat Club of the Southeastern United States. Mr. Varallo was Chattanooga’s most respected jeweler. He was a member of the American Gem Society, Knights of Columbus third degree Grand Master for the State of Tennessee, the Lions Club, the Downtown Rotary Club, the Serra Club, a Charter Member of the Chattanooga Chamber of Commerce, and the Better Business Bureau. He received the Silver Beaver Award given to those who have distinguished themselves through service to the Boy Scouts Council. Mr. Varallo was a Finance Committee Member of the Knoxville Diocese, a Founding Director of East Ridge City Bank, Endowed the Frank Varallo Professorship in Business Administration at the University of Tennessee at Chattanooga, Endowed the Frank J. B. Varallo and Emma Sue Varallo Scholarship in Nursing at UTC in honor of his wife Bootie, gifted the money to build the John Varallo Athletic Center at Notre Dame High School in honor of his son John and the Chapel in Memorial Hospital honoring Father Vincent Hines. He was a member of Sts Peter and Paul Basilica since 1944, helped to start St. Stephen Catholic Church and attended Our Lady of Perpetual Help Catholic Church. He was active in the Chattanooga Riverfront Project. Numerous other organizations and individuals benefited from his generosity. Mr. Varallo was preceded in death by his parents, John B. and Catherine Punaro Varallo, early pioneer settlers of Nashville, TN; wife, Emma Sue “Bootie” Varallo; son, Frank John Varallo, Jr.; sisters, Aurelia and Claire Varallo and brother, Angelo “Vic” Varallo. Survivors include his daughter, Catherine (Gilbert) Bratton of Chattanooga, TN; two grandsons, Frank G. (Chandra) Bratton and Adam J. (Melony) Bratton; five great-grandchildren, Daniel J. Bratton, Andrew S. Bratton, Victoria Bratton, Megan Talley and Austin Talley; brother, Johnny (Mary) Varallo; sister, Teresa Freeman; numerous Cousins, nieces and nephews. Funeral services will be held at 11 AM Friday at Sts. Peter and Paul Basilica with Monsignor George E. Schmidt, Jr. and Father Bertin Glennon officiating. Burial will be in Mount Olivet Cemetery. The family will receive friends from 4-7 PM Thursday at the East Chapel of Chattanooga Funeral Home, 404 South Moore Road. Please share your thoughts and memories at In lieu of flowers, memorial contributions may be made to Boy Scouts of America, Sts. Peter and Paul Basilica or Notre Dame Athletics.


  • Funeral Mass Friday, November 22, 2013
  • Visitation Thursday, November 21, 2013

Frank John Varallo

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Valerie Taylor

November 29, 2013

Mr. Varallo was an exceptional man. My thoughts and prayers are with you during this sad time. Peace be with you.

Susan Walters

November 25, 2013

To our Dear Cathy and her family we are so sad for the loss of your Daddy but know he is in heaven with Aunt Bootie.Our thoughts and prayers are with you at your time of loss. Love Always, Susan and Bob Walters & family.

Carter and Mila Rowlette

November 24, 2013

Our prayers are with you Uncle Frank. May God welcome you into Heaven, hold you close and reunite you with dear Aunt Bootie.

November 24, 2013

Cathy, you probably don't remember me but you grew up across the street from Gloria and I on Haney Drive. I loved your whole family and especially your dad who was always there when I needed someone to talk to after my father passed. He was like a second dad to me. He will be missed by all. You have my deepest sympathy. Douglas Smith (Kanab, Utah)

Rusty Munger

November 23, 2013

Cathy, it's been a long time seen we've seen or talked to each other. However, I do remember the great times we had in Memphis with Susan Omer. I also remember the Christmas Party that Frank & Bootsie had one year that I attended. They were both great people. My condolences go out to you and your family during this time.

November 22, 2013

Thank you for such a wonderful friendship throughout our lives. Blessings to all the family.
Virginia and Brenda Turner, Mike and Sandy Turner.

November 22, 2013

Cathy and family, I was very saddened to hear of Frank's passing. My prayers and thoughts are with you and your family. I did not know Bootie but my parents, Floyd and Juanita Russell, did and I remember the light in his eyes when he would mention her when I was in the store. He was a true gentleman and treated everybody with kindness. I remember going into Rone Regency as a teenager and asking for him because that was who my parents dealt with. He always helped me taking what time was needed to explain the differences of one item over another and would work within my budget constraints. Even though I was just a kid Frank never made feel like one. He would always ask how school was or how was I doing and actually listen to the answer. He was genuinely interested in what was going on in my life at that time. Frank had a great influence on me and I have always tried to make sure I treated everyone the same just as he did. My favorite memory of him is the way he would lean back in his chair and hold his glasses with one arm in his mouth as he was thinking of the answer to a question. Again I am sorry that I did not know any of the rest of the family but the memory of Frank is something I will treasure the rest of my life. Curtis Russell {Chattanooga TN}

Sal & Jeanie Geraci

November 22, 2013

Our thoughts and prayers are with you at this very sad time. May you be comforted by happy memories!

Roy & Gay Williams

November 22, 2013

May The Lord Be With You ALl In Your Time Of Sorrow.

Roy & Gay Williams of 6099 Knights.

Arlos Dempsey

November 21, 2013

Cathy and family, please know how we hurt with you in your loss. Frank and Bootie were such good friends and wonderful people. We so enjoyed sitting in front of them at Mass. They fell in love with my son immediately after his birth. As he grew, they became Church GrandMommy and Grandaddy and he often sat with them. I can still see Frank rubbing his little head. We will treasure their memories forever. I, along with Carter offer our prayers for all of you. We wish you peace, and may Church Grandaddy forever rest in peace. Arlos & Carter Dempsey (Signal Mountain, Tn)