Mark Elliott Swafford

June 11, 1942December 6, 2015

Mark Elliott Swafford went to be with his Lord and Savior on December 6, 2015, surrounded by his family and friends. He was born on June 11, 1942, in San Antonio, TX, to Max Elliott Swafford and Bennye Ferol Swafford.

He graduated from Edison High School in San Antonio, TX, in 1961 and went to Texas Tech University in Lubbock, Texas, graduating with a degree in Retail Business. He began his 35-year career with JCPenney while in Lubbock, and the company held his position when he was drafted into the Army in 1966. He served in the Vietnam War for two years as a chemical engineer specialist. After his return, he became a Men’s Department Manager and later a General Manager at JCPenney stores in Lubbock, and was then transferred to Tulsa, Oklahoma, where he became a District Manager. After 11 months, he was transferred to Plano, Texas, as Children’s Merchandise Manager for the region for 6 years. In 1982, he became Store Manager for the first time in Jefferson City, Missouri. After 15 months, he was transferred to a larger store as the Store Manager in Columbia, Missouri. In 1984 he returned to Plano and was Regional Custom Decorating Manager until he was transferred to Topeka, Kansas, in 1988 to open a new store at Westridge Mall as the Store Manager. He took a buyout from JCPenney in 1999 and relocated to Rockwall, Texas. He called Prosper, Texas, home since 2009 and loved living in such a tight-knit community.

Never able to stay still for long after retirement from JCPenney, he began volunteering for Liberty Institute, the largest legal group devoted exclusively to religious freedoms cases across America. Mark served faithfully as COO for Liberty Institute for over 10 years during a key time of growth and success. His service and commitment to Liberty Institute and to the Lord was unequaled and was an example set for all who would follow.

Following his departure from Liberty Institute he became part of the core team of Christian leaders that in 2013 started Texas Values, a Judeo-Christian legal and public policy nonprofit organization that protects faith, family and freedom. His experience and guidance in business and human resources led to Texas Values doubling its budget and staff in two short years and he continued to be an indispensable member of the Texas Values team until his death.

In addition to his long career, he volunteered with many ministries as an expression of his desire to serve “the least of these,” following Christ’s command in Matthew 25.

He was preceded in death by his parents and his brother, Mike Swafford. He is survived by his loving wife of 47 years, Vicki Langston Swafford; his three devoted daughters, Kim Keffer, Wendy Kolb-Fagen and Heather Cross; his precious grandchildren, Carson Cross, Max Keffer, Ben Keffer, Macie Kolb, Mark Thomas Keffer, Reese Cross, Molly Kolb, Ella Keffer and Blake Fagen; his brother, Tom Swafford, and his sister, Gayle Swafford Niss.

A memorial service will be held at 11 AM on Monday, January 4, at Gateway Church, located at 7125 Legacy Drive in Frisco, TX. Please join us as we celebrate his life, his commitment to his family, and his passion for serving God and others. In lieu of flowers, the Swafford family kindly asks that you consider donating to the following agencies, in memory of Mark, who actively volunteered with both organizations: Bethlehem Place Food Pantry, 107 S Church Street, Prosper, TX 75078,, or Cornerstone Assistance Network of North Central Texas, 304 E First Street, Prosper, TX 75078,



  • Gateway Church

    Monday, January 4, 2016


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Mark Elliott Swafford

have a memory or condolence to add?

Pat Fowler

January 29, 2016

I was so sad to hear of Mr. Swafford's death.
I worked for him as the salon manager at the Topeka JCP store. He taught me a lot about how to be an effective manager. My heart goes out to Vicki, Kim, Wendy and Heather. My thoughts are with all of you!

Cheryl Lewis

January 28, 2016

My deepest sympathy to the loved ones of Mark Swafford. I worked for him as a merchandise manager at the Topeka JCP store. He was a great energetic leader and someone I greatly admired. I hope the wonderful memories of him comfort you in your time of sorrow.

Gary and Aimee Woolverton

January 15, 2016

Aimee and I were so sad to hear of Mark's passing. The years at Free Market were treasured, as was Mark's sense of humor. May God's blessings be upon Vicki and the rest of the family. Our thoughts will be with you as you journey through the grief and recovery.

Arlene and Terrel Myers

January 4, 2016

Todd & Carolyn Stout

January 4, 2016

His Legacy will live on as Mark & Kim continue an awesome Godly tradition. The Stout family has been blessed in ways beyond words knowing this great family. Hayden loved time with MT by their pool, and we look forward to many more memories. May God continue his blessings as we press on in this world until we see him again!

Randy & Phyllis Copeland

January 3, 2016

Vicki, Kim, Wendy, Heather and Families...We will always remember Mark! He was a wonderful man and cared about others wherever he was. Full of energy and good ideas, he'll be missed by many. But we'll see him again in heaven, soon. Take care. Much love.

John and Denise Christman

January 1, 2016

John, Micayla and think of you all daily. We wish we could come down for Mark's memorial service, but we will be there in spirit and will continue to pray for you as you continue to move forward. Hugs to you all.

Tony and Marybeth Stattelman

December 31, 2015

Heather, Mike, Carson, and Reese
So sorry for the loss of your beloved Father and Grandfather. Keeping all of you and family in our thoughts and prayers.

Hugs, love and blessings

Betty Richey

December 30, 2015

Very sorry for your loss. He was a great man. I will continue praying for your family especially your mom.

Chuck Wright

December 30, 2015

So sorry. Mark was a wonderful person. It was a pleasure to have known and worked with him. Chuck Wright, Wright Insurance and Retirement Services