Robert Lee Swanson

Robert L. Swanson, age 93, passed away peacefully, leaving behind a legacy of dedication, community leadership, and profound love for his family. Born July 2, 1933, Robert lived by a simple but powerful code: he always “showed up.” Whether it was for a long day of work or an important milestone for someone he loved, Robert was a steady, dependable anchor who could always be counted on.

A proud lifelong merchant, Robert laid the foundation for his successful career by earning his undergraduate degree from Drake University in Des Moines, Iowa, before furthering his studies in the MBA program at the University of Chicago. His professional journey began in Kansas City, Missouri, where he worked with Hallmark Cards and Kansas City Research.During his time in the area, he also shared his knowledge by teaching economics classes at Rockhurst College.Robert’s career in retail and merchandising took him across the country. He served as a retail executive for Montgomery Ward and later relocated to North Wilkesboro, North Carolina, where he served as Vice President of Merchandising for Lowe’s Home Improvement. His career then brought him to Florida, where he became Vice President of Merchandising for Scotty’s Home Improvement.

Robert concluded his career in Auburndale, Florida, serving as President & CEO of Fi-Foil Company until his retirement. Throughout his professional life, he valued relationships, integrity, hard work, and the importance of showing up every day for the people who depended on him. As accomplished as Robert was professionally, he was a source of strength and stability to those he loved and found his greatest joy in simply being present for them.

His family will remember him not only for what he accomplished, but for his dependability, his quiet strength, and the comfort of knowing that Robert would show up when needed.

Robert is survived by his wife of 41 years, Carmen M. Swanson; his sons, John R. Swanson (Greta), William A. Swanson (Eliza Newbold), and his stepchildren Ramon Martinez (Edith); and Carla A. Martinez (Duane Ollett). He is also survived by his grandchildren, Marcus Martinez, John Soren Swanson, Katherin Sala “Sally” Swanson, Elsa R. Swanson and Annika C. Swanson; and his great-grandson, Owen S Graf. He was preceded in death by his parents,John A. Swanson and Margaret H. Swanson, his former wife Kay Rowe and his sons, Steven A. Swanson and Douglas Swanson.

A service to celebrate Robert’s life, career, and enduring devotion to his family will be held on Saturday October 17, 2026 from 2pm-5pm at the family home. Family and friends who would

like to attend are kindly asked to RSVP by Wednesday October 7,2026 to Carla Martinez at 407-276-3748 /[email protected]

The address and additional details will be provided upon RSVP. In lieu of flowers, the family requests that donations be made to the

American Heart Association.