Donald Mack Zuckert

April 3, 1934October 14, 2013


Donald M. “Don” Zuckert, 79, one of Madison Avenue’s original “Mad Men” during what some consider the ad industry’s heyday in the 1960’s, ‘70s and beyond, died Monday, Oct. 14, following a heart attack. He was a resident of Jupiter, FL, with homes in New York City and New Castle, NH.

Mr. Zuckert was born on April 3, 1934, in New York City, the son of the late Sidney and Doris Zuckert. His brilliant career in advertising began in 1960 at Ted Bates & Co. in New York, which was acquired by Saatchi & Saatchi in 1986. Throughout his career at Bates, Mr. Zuckert ran many of the agency’s prestigious accounts including Anheuser-Busch, Hertz, Mars, Marx Toys, Panasonic, and Pfizer. He was also responsible for acquiring numerous agencies around the globe long before that was in fashion. Mr. Zuckert ultimately assumed the position of chairman and CEO of Ted Bates Worldwide before leaving the firm following its merger with Backer & Spielvogel in 1988.

In ensuing years, Mr. Zuckert started a niche marketing firm called Arcature with former Ted Bates colleagues, and acquired C&W, a frozen vegetable firm in California in 1991. In 1995, he was named vice chairman of DraftDirect, an agency which was later acquired by Interpublic Group.

Mr. Zuckert graduated from the King School in Stamford, Connecticut, and entered Bowdoin College in Brunswick, Maine as a member of the Class of 1956. Following graduation, he entered law school at New York University, served six months on active duty as Captain in the U.S. Army, and completed his law degree in 1959. He served in the U.S. Army Reserves for nearly ten more years. Throughout his adult life, he remained an active member of the Bowdoin College community, where he was a member of the Governing Boards. He was elected an overseer of the College in 1987, a trustee of the College in 1995, chair of the Board of Trustees from 2002-2005, and trustee emeritus in 2005. He also established the Donald M. Zuckert Visiting Professorship and the Zuckert Career Services Technology Fund. After insisting there be space in the museum where students could learn, he was honored with the dedication of the Zuckert Seminar Room in the Bowdoin College Museum of Art. Anyone who came in contact with Mr. Zuckert found him to be a friend and mentor, generous with his time and financial resources. But no description would be complete without mention of his fabulous sense of humor, his love for family and friends, and his respect and commitment to higher education. He also had a passion for collecting, from sports memorabilia to fine wine to 20th century paintings and American folk art, including a prized possession of American weather vanes. His creativity, sharp wit, infectious laugh, flair for the written word, and sparkling green eyes will be remembered by all who knew him.

Mr. Zuckert is survived by his loving wife Susan (Liefter), whom he married in 1957, two sons, Andrew (Karen) and Timothy (Carol), five grandchildren: Maxfield, Samuel, Carlyn, Sally Rose, Abigail, and his brother Owen. A tribute to Don will be held for friends and family on Friday, October 18, 2013, at 1:00 p.m. at the Innis Arden Golf Club (120 Tomac Avenue) in Old Greenwich, CT. Memorial contributions may be made to the Donald M. Zuckert Visiting Professorship Fund at Bowdoin College, and sent to Secretary of the College, Bowdoin College, 4100 College Station, Brunswick, Maine 04011-8432.

Online condolences may be left at


Donald Mack Zuckert

have a memory or condolence to add?


receive updates when new memories are posted

Bill Begley

December 3, 2013

Dear Sue, Andy and Tim, I just heard the news about Don. We were neighbors a long time ago but the memories of Don are still bright in my mind. Everything in the obit is true, ... a warm heart, he took time to listen, and with an incredible sense of humor and intellect guide and advise a young boy. I am so happy to have met Don and my life is better for it. Bill

October 20, 2013

Sue, Rich and I just heard the news about Don and we are so shocked and sorry. We are thinking of you and your family and, of course, all the wonderful things about Don. We send our love, Hanna and Rich

Ann Costello

October 19, 2013

Susan: Dick and I send our condolences. We have such happy memories of our times with you and Don and of starting our friendship when we met on Macchu Picchu. What a great spirit he had. We send our love and support at this difficult time, and we hope to keep seeing you when we are "back East."

October 18, 2013

Sue and family, Kari called to tell me about Don. Know our thoughts and prayers are with you all. What wonderful memories I have of all the Old Greenwich days spent together. Love Julie and family (Weimer)

barbara resnik

October 18, 2013

Dear Sue Andy and Tim, I am remembering all the days
on Lucas Point and of Dons great warmth, fun and all his,
and your kindness over the years. Barbara Resnik

October 18, 2013

We were so sad to read of Don's death. We have wonderful memories of times together through Philharmonia Virtuosi and in Old Greenwich. Our thoughts and deepest sympathy are sent to you all. Bill and Martha Eustis

Sheila Murphy

October 18, 2013

Dear Susan,
Gary called to let me know of Don's passing and the service tomorrow at Innis. I was stunned and wanted you to know that I am thinking of you and will keep you in prayers.

Sheila Murphy

Sandy Piro

October 17, 2013

My condolences to the entire Zuckert Family. I will always remember the great conversations with him while painting your home in OG. RIP.

Adriaan Schieferdecker

October 17, 2013

My sincere condolences to all the Zuckert family. The mentions in the obituary citing Mr. (call me, Don)Zuckert's friendship, mentoring and humorous qualities certainly resonate with me as a neighbor in my teens. I had time to talk with Don serving as sometime babysitter, driver, outboard repair mechanic and party music operator (Donovan was big). I am sorry to see him pass and impressed by all his accomplishments. My best wishes to you all.

Janet (aka Honniette) Schieferdecker

October 17, 2013

Dear Zuckert family, please accept my heartfelt condolences for your loss. I remember very well the humor and kindness I felt when we were growing up. Don (Mr Zuckert to me) had a great way of adding to any fun that was going on. I am sure he will be sorely missed.