Peter "Sam Tuga" Twumasi

Peter Kwaku Kroduah Twumasi, affectionately known as “Sam Tuga,” was born on June 18, 1956, to Engineer Kwabena Twumasi-Nyarko and Comfort Akua Agyeiwaa, who sadly passed away when Sam was just six years old. Sam hailed from Tafo royalty and was named after his uncle, the Tafo Hene, Nana Kwame Asare Adusei Peasah III. He was the eldest of his father’s sixteen children, a position that shaped his early sense of responsibility and leadership.

Early Life Sam spent his early years living with his paternal grandmother, where he completed his foundational education in Koforidua. During this period, he earned the nickname “Tuga of Africa,” a reflection of his emerging personality and charisma. He later relocated to Accra to live with his paternal aunt, spending his formative years with the Benkosafo family. During this time, he developed close bonds with his cousins Elliot, Mallas, Frankie Charles, Daniel and others, relationships that would remain significant throughout his life.

From a young age, Sam demonstrated ambition and a strong work ethic. Alongside his childhood friend- now Archbishop Duncan Williams-he pursued numerous entrepreneurial ventures in Adabraka, experiences they often recall as the foundation of their drive and determination. In 1976, Sam migrated to New York City, USA, marking the beginning of a new chapter that would ultimately define his legacy. After arriving in New York City, Sam became widely known as Sam Tuga, building a remarkable career in the entertainment industry. He established several businesses and earned a reputation for producing classy, upscale events within the African American community. Celebrity’s friends such as Mary J. Blige, Wendy Williams, Lil’ Kim, and many others trusted Sam to deliver unforgettable New York City experiences.

One of his notable ventures, Style(s) Hair Salon on 46th Street, became a popular haven for African American celebrities, drawn by Sam’s distinctive hairstyling and personal touch. During this period, Sam partnered with Russell Latimore, and together they produced exceptional events, including the notable Marina event in Long Island City, Queens. Sam quickly emerged as a pioneer of New York City’s upscale event promotions, hosting elegant and well-attended gatherings at venues such as Hale House in Harlem and The Boathouse in Central Park, one of his favorite locations at the time. Sam later formed long-standing partnerships with Melvin Francis and Lincoln Sessoms, collaborations that would define PETER SAM TUGA TWUMASI 6 much of his legacy. Alongside Melvin Francis, he produced spectacular events, including collaborations with the Spector Group, while continuing to create memorable productions with Russell Latimore. Together, they delivered some of the most talked-about events in New York City, catering to an elite tri-state clientele. With Melvin Francis and Lincoln Sessoms, Sam co- founded the New York City Jazz Festival, Inc., an organization established to promote concerts, arts, and the cultural heritage of New York City while raising funds to support community- based organizations in need. Beneficiaries included Mother Hale and Hale House in Harlem and Manhattan Valley Youth Services, among others. The festival became a celebrated institution and a cornerstone of Sam’s contributions to arts and culture. In addition to the festival, Sam, Lincoln, and Melvin created Last Friday, a monthly networking event hosted at prestigious venues throughout the city, including the New Yorker Club, 200 Club, 500 Club, Friends Night Club, The Madison, and the Hilton Hotel. These events were known for their exclusivity and high standards-famously demonstrated when Sam once turned away Sean “P. Diddy” Combs and Chris Rock for not wearing jackets.

Sam’s exceptional organizational skills and talent for event promotion consistently drew large crowds to venues such as B. Smith’s, Sweet Waters, The Shark Bar, Jezebel, and many others, helping to build a strong and loyal clientele. His influence earned him the title “King of Urban Entertainment” in New York City. Beyond entertainment, Sam recognized the importance of cultural unity. He worked diligently to bring together the Ghanaian community, partnering with associates such as Eric “E” Love, JQ, and other business partners. Together, they produced popular events including annual Summer Midnight Boat Rides, summer picnics, and after- parties that united Ghanaian and African American communities across the New York area and the DMV, creating a cultural impact that extended far beyond the local scene. In recognition of his outstanding contributions to event promotion, cultural celebration, and community unity, Sam received numerous awards and honors from the City of New York, including formal recognition from Mayor David Dinkins for his role in uniting the African American community throughout New York City. Sam’s strong ties to Ghana and his consistent presence in the country and love for real estate enabled him to build a successful land PETER SAM TUGA TWUMASI 7 acquisition and sales portfolio. He demonstrated a keen ability to identify high-potential land in deliberate locations well before they appreciated value. This became his passion in his later years.

Family and Married Life Sam cherished his family deeply. He was married to his beloved wife, Maureen, and together they were blessed with two beautiful children, Ninis and Yeala. Sam consistently emphasized the importance of education and never missed an opportunity to remind his children of its value. Whether he was helping them prepare for school in the mornings, discovering a delicious meal at a hidden neighborhood spot, cooking a special dish at home for his family, or managing one of his many real estate projects in Ghana, family always remained at the center of Sam’s life.

Following the passing of his father twelve years ago, Sam ensured that a family trust was established for the Twumasi siblings, providing support to any sibling who wished to further their education. This selfless act reflected who Sam truly was-always looking out for his siblings, friends, and loved ones. One of Sam’s most admirable qualities was his unwavering commitment to his convictions. He stood firmly against any form of unfairness and injustice. Sam was a loyal friend, a tenacious big brother, and an unrelenting business associate, known for his integrity and strength of character.

Although Sam had much more life left to live, God Almighty, in His infinite wisdom, called him home on Christmas Day, December 25, 2025. In all things, we give thanks to God Almighty for Sam’s life.

He leaves behind his wife Maureen, children Yanick, Ninis & Yeala, aunties, uncles, many siblings, cousins, friends, and many cherished memories that will remain forever etched in our hearts. We will miss you dearly, Sam. 1 Peter 5:10-11 states: And the God of all grace, who called you to His eternal glory in Christ, after you have suffered a little while, will Himself restore you and make you strong, firm, and steadfast. "To Him be the power forever and ever. Amen. “Damirifa due, due ne amanehunu”

A visitation for Peter "Sam Tuga" Twumasi will be held at Frank E. Campbell - The Funeral Chapel, located at 1076 Madison Ave, New York, New York, 10028, on the 3rd Floor. The visitation is scheduled for January 30, 2026, from 4:00 pm to 9:00 pm.

The funeral service will take place at the same venue on January 31, 2026, starting at 10:30 am. The service will also be available via live stream at https://memorialstream.online/twumasi/.

Interment will follow at Kensico Cemetery, 273 Lakeview Ave, Valhalla, NY, 10595, on January 31, 2026.