George Raymond Sherlock Jr.

November 17, 1926February 5, 2011

George Raymond Sherlock, Jr. passed away peacefully on February 5, 2011, at the age of 84.

George was born on November 17, 1926, in St. Augustine, FL. In 1929, his family moved to Norfolk, VA, and in 1942, they moved to Long Beach, CA. Here Dad attended Long Beach Polytechnic High School, was a lifeguard for six summers, and joined the US Navy when he was 18.

He served in WWII on the Pacific front in an aircraft carrier until V-J Day. The GI Bill provided him education at Long Beach Junior College and USC. During that time he worked several jobs and graduated a Trojan in 1951. After college, the only job that interested Dad was one in public relations and was hired at Decca Records. This began his 30-year career in the recording industry. He would work for Decca, Tower and Capitol Records, as well as Paramount Publishing Co., promoting new rock band music. The Doors, Eric Burton and the Animals, Sammy Davis, Jr., Pink Floyd, Louis Armstrong, Ian Whitcomb, and Janis Joplin are just a few of the big names he promoted. However, his biggest success in the industry came when he was on the road with a British rock n' roll band named The Rolling Stones. The Stones would later write a satirical song about Dad, recorded on the flip side of "Satisfaction" (a No. 1 hit in summer, 1965), titled "The Under-Assistant West Coast Promotion Man." During this time, he met and married Beverly Jensen and they had Suzi in 1960. After their divorce, he married Sara Lentz in 1971 and had Heather in 1977 and Courtney in 1980.

In the '80s and '90s, George worked in the computer industry and real estate. When he wasn't working hard as a single dad, he was going to his girls' games, taking pictures, jogging, skiing in Utah with Suzi, rocking out to a favorite song, or being silly with his grandchildren.

George is survived by his three daughters, sons-in-law Mike and Hayden, grandchildren Ally, Michael, Jack, Ben, Susanna and a world full of friends. His brother Lamar preceded George in death.

Services will be held on Friday, February 11, 2011, 10 am at Grace Baptist Church in Santa Clarita. In lieu of flowers, please send donations to your favorite cancer or Alzheimer's charities.

Arrangements under the direction of Eternal Valley Memorial Park Mortuary, Newhall, CA.


  • Memorial Service

    Friday, February 11, 2011


George Raymond Sherlock Jr.

have a memory or condolence to add?


February 16, 2011

love you dad

Joe Paez

February 11, 2011

As an employee at Pacifica Senior Living, I had the fortunate opportunity for work and be friends with George. He was truly well-liked by residents and staff alike, and was a inspiration thru his energy, sense of humor, and caring manner. He will be missed. My sincere thoughts...Joe Paez

Bonnie Shepard

February 11, 2011

I knew George only briefly when he was living at Pacific Senior Living where my mom lives. I always loved seeing him in his Rolling Stones hat and hearing his stories of his days as a promotions man. I found the song about him on the internet. Rest in peace George. Bonnie Shepard

February 10, 2011

We will miss you George but we are excited that you are with the Lord surrounded with peace! Our family is so thankful to have known you. Love, Scott & Tamzin Horswill

Bert, Millie & Emily Brache

February 10, 2011

George was our friend, a loving, kind, caring person who loved the Lord Jesus Christ with all his heart. We enjoyed getting to know George at our class kindred spirits and kindred hearts at Grace Baptist church. George shared about his life and his love for his children and grandchildren when we shared rides on the way home from church and when we would go out for a meal after church services. He was always positive and loved spending time with his friends from church. George will be greatly missed by all who knew him at our church young and old he touched many of us. We look forward to seeing him again when we get to heaven where he is rejoicing with his God. Until we meet again dear friend. Your are in our hearts In Christ, Bert, Millie & Emily Brache