OBITUARY

Martin Gerald Crosby

November 14, 1956October 10, 2021

Martin was born in 1956 in Charleston. He grew up in North Charleston just around the corner. He graduated from Stall High School, and from there he went to the College of Charleston and then MUSC.

After he graduated MUSC in 1980 and went to work at Roper Hospital as a clinical pharmacist. Recognizing his intelligence and his passion, Martin was given the opportunity to explore novel treatments with some patients whom doctors had exhausted all known options for. Martin was very smart, and he helped provide material quality of life improvements for some of those patients that defied the previous clinical expectations. After being publicly celebrated for those accomplishments, Martin moved on and started a drug therapy company, IV Therapy (IVT), which later became Innova Therapeutics. IVT was and still is very successful.

After leaving IVT, Martin developed several new drug treatments for female and male sexual dysfunction, named Zestra and Deferol, both of which received FDA approval.

Martin was forever a student of medicine: always reading the latest research, and always trying to think of novel applications. Martin grew up hunting and fishing and carried his love for fishing into adulthood. He spent countless days fishing offshore with his family hunting big grouper, dolphin, and mackerel.

Martin is survived by his son, William M. Crosby; his mother, Jo Ann Crosby; his brother, Bradley K. Crosby Sr; the mother of his son, Michelle Dyer; his nephew Bradley K. Crosby Jr, and his nieces, Aleisha M. Crosby and Elizabeth Crosby.

Fond memories and expressions of sympathy may be shared at www.carolinamemorial.com for the Crosby family.

Services

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Memories

Martin Gerald Crosby

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Jean Atkinson

October 12, 2021

Where to start…Martin and I were great friends - he had a fabulous mind that quickly outgrew the regular confines of traditional academia. His primary goal in all his endeavors was to to help others. We were instant friends and had the same sense of wacky humor. He taught me SO much and he will be dearly missed. My love and condolences go out to his friends and family.

Lisa Martinez

October 12, 2021

My deepest sympathies to Martin’s family. I will always remember Martin as a smart, generous and fun loving soul.

Betty Baron-Kuhn MD

October 12, 2021

I knew Martin for close to 20 years, and was proud to consider him a friend. He was and still is one of the smartest people I have been privileged to know. Whenever I needed sound scientific advice concerning vitamins and supplements and pharmaceuticals I turned to Martin and both my patients and family benefitted from his knowledge. Martin invented a most wonderful product. And, although he never got the backing of big pharma or plenty of medical people who would never admit how great his product was because he was not paying for endorsements, the fact remains that Martin did invent a breakthrough product. If Martin's invention had come perhaps at a different time in history or perhaps a different country, everyone would know Martins name. I miss him very much.

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