Sidney Martin

June 8, 1915December 4, 2018

Sidney Martin, 103, died December 4, 2018 at Missouri Baptist Hospital after a brief illness. Mr. Martin is survived by his loving wife of 10 years, Marjorie Ross Martin. His first wife, Lois, died on May 1, 2002. His only son, Mel, lives in Tucson, AZ and is semi-retired.

Mr. Martin was born on June 8, 1915 in St. Louis. He served in the Army Air Corps during World War II.

Mr. Martin had a successful career in the Ice Cream and Dairy business, in a company founded by his father, Jacob Martin in 1936. The company, Velvet Freeze Ice Cream, had many stories in the St. Louis area, and for a time had stores in Kansas City and Peoria Ill. Some stores were operated by Mr. Martin’s brothers, the late Paul Martin, the late Irvin Martin and the late Bernard Martin. In 1972 Velvet Freeze was purchased by Adams Dairy, and Mr. Martin stayed on for a time as a consultant.

Mr. Martin’s son paid tribute to his father saying ‘He was one of the most energetic men I ever knew. While many of us get bogged down in our views as we age, dad was always eager to learn something new. He was a voracious reader, and never hesitated to help people with good advice or a tender word. He managed his affairs and investments on a computer, amazing for a man well past 100 years of age. He loved and cherished his family, and it was amply returned.”

Other survivors include his nieces and nephews, Randy Martin, Sheila Martin, Terry Hammer, Peggy Hammer, Melody Binder, and Carla Fox; great nieces and nephews Rebecca Jackson, Amy Bratton, Benjamin Binder, Anna Tounian, Kate Wagner, Beth Hammer, and Lindsay Gross.

Funeral service Friday, December 7, 10:00 a.m. in the Mausoleum at New Mt. Sinai Cemetery. Memorial contributions preferred to Jewish Federation of St. Louis or Congregation Temple Israel.


  • Funeral Service Friday, December 7, 2018
  • Shiva Friday, December 7, 2018

Sidney Martin

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Martin Eisenman

December 8, 2018

Sid and Lois were two of my favorites of my parent's friends mainly because they always were so nice to me. I remember spending a week at their house in St. Louis going to the zoo and other places with Mel and Lois. I also remember going down to the Velvet Freeze factory/store one Saturday. Mel and I were playing with the adding machines in the office when the one I was using started to smoke. We got out of there fast. That had to be at least 60 years ago, and my heart still beats faster when I think about it. Sid was just a very kind man and I am sure he will be missed. My condolences to Mel, Marjorie. and all who knew him.

The photo is from my wedding in November of 1969.

Gary Bennett

December 7, 2018

To all of Sid's family and many friends, I extend my heart felt sympathies. My family were neighbors of Sid and Lois' on Tulane. I grew up with Mel and spent countless hours at their home. Mel and I were like brothers and Sid always had a kind word and encouraged our friendship. I had the honor and privilege to reconnect last year and visited Sid and Marjorie at their home. I was amazed to see the man that I always looked up to still so vibrant and listened to his stories about his being a "celebrity" at their home, his neighbors referred to Sid as "Mr. Velvet Freeze". I lost my Father about ten years ago and seeing Sid reminded me so much of him. My sympathies go out to all of the family and friends, he will certainly be missed. Much love and God Bless...