Fernando Emilio Valverde
April 13, 1935 – October 10, 2020
Kissimmee, FL- Born in Santiago, Dominican Republic, where his father was at work on an engineering project, Valverde was raised in Charlotte, North Carolina and then in Santurce, Puerto Rico. A graduate of the Class of 1957 ROTC program from the University of Puerto Rico with a BBA in Management and Accounting, he decided to join the Army. The enlistment turned into a career, taking Fernando on a string of assignments, including a 3 year stay in Germany, 1 year in the Dominican Republic in 1965, with the 82nd Airborne division and finally 2 missions to South Vietnam, as a Logistics Officer.
Discharged in 1970 as Distinguished Military Graduate with the rank of captain, Valverde transitioned into civilian life by means of a temporary stint at his father's Peugeot's dealer in Puerto Rico. Within a few months he had adjusted and walked into the first of many managerial positions in public relations that would lead to his stature as one of the top practitioners in the field.
"Defense of the profession " was his mantra. Always urging preparation and official accreditation of practitioners, he turned his focus into a crusade when in 1980 he became a professor at Sagrado Corazon University's newly launched School of Public Communication. Valverde was instrumental in establishing the Graduate Program in Public Relations, Puerto Rico's first, in 1985.
After eight years in the service in Armor, Quartermaster and Airborne and 32 years experience, Valverde was the author of two books on advanced public relations and is an accredited and a Fellow by the Public Relations Society of America.
"Service and charity to others" as a board member of: United Way, Boy Scouts, Salvation Army, Make-a-Wish Foundation, among others. In addition, he was cofounder of the Poinciana Medical Center.
Fernando was an avid sports enthusiast participating in many sports from a young age. Baseball, tennis, table tennis and chess were his favorites. He was an accomplished tennis player in Puerto Rico and in Solivita, where he and his wife had retired in 2003. He also enjoyed classical music, the theater, movies and The Three Stooges.
Survived by his dear wife, Idalia; Daughter's: Mary (Guy Decker), Virginia (Bill Allen), Emilie (Freddy Arroyo); Son: Fernando Jr. (Marie Valle); 7 grandchildren & 3 great grandchildren; Brother: Manuel (Blanca Bonnet)
Thursday, October 22, 2020
Thursday, October 22, 2020
Fernando Emilio Valverde
October 22, 2020
Our deepest condolences to Fernando's family. We have known Fernando for about ten years. He was a true leader in our Solivita community and always fought for the causes he believed in for the betterment of our community. He was a ceaseless volunteer and gave his time freely to so many great things. I call him the Solivita Titan because he was a giant in getting the hospital in Poinciana after many relentless years of fighting at local and state levels and never gave up until it was built. He has a beautiful daughter, Emilie who I have come to know through softball. She is a true friend and such a giving woman to all. I know how much her Dad loved her and how much she has helped her parents these past few years. May Fernando rest in peace.
Nancy and Tony BARON
October 20, 2020
Our deepest sympathy to the Valverde family on the passing of such an exemplary patriarch. Our thoughts are with you at this difficult time.
Carol & Wayne Fullerton
October 18, 2020
Fernando, we cherished our time as your neighbor and we will keep you forever in our heart. May you Rest In Peace.
Love, Carol & Wayne Fullerton
October 18, 2020
In 2003 the first person I met on our street was Fernando and he immediately invited us to lunch although his wife did not know it. We met her and explained lunch was not necessary and realized we had selected the right spot to live. Later Fernando organized our "disorganized beer party plan" for the guys on the street because the ladies had already gone out for lunch several times already, and he felt we guys should get equal time. That went on for several years and discussions solved ALL the problems of the world at that time. I miss those times and Fernando's friendship.
October 17, 2020
A toda la familia Valverde: Mi nombre es Wanda Betancourt. Fernando fue mi profesor durante la maestría, fue quien me reclutó en Focus Business Communications y además de jefe fue mi mentor durante toda mi carrera. Fue como un padre para mi. Siempre retándome para que fuese mi mejor versión profesional, siempre preguntándome “what’s next”, apoyándome en mis esfuerzos por adelantar la profesión. De Fernando e Idalia, porque compartimos varias veces, tengo sólo buenos recuerdos, aunque algunos muy jocosos. También compartí con su hijo cuando le hicimos el homenaje en el Departamento de Estado. Cada vez que venía a PR nos reuníamos para él pasar balance de cómo iba y qué estaba haciendo por la profesión. Lo entrevisté la última vez que lo vi en el 2017, y le pregunté cómo quería que lo recordaran. No sé por qué sabía que no lo volvería a ver. Pueden ver el video en mi Facebook. Fernando fue un gran líder, fuente de inspiración para muchos y lo mejor, decía lo que pensaba sin importar incomodar. Mi carrera y ser APR se lo debo a él, que me enseñó el valor de la estrategia. Lo he llorado y me imagino que ustedes también, pero eso no es lo que él querría. Me lo imagino diciendo “lo que tienes que hacer es usar mi memoria para continuar haciendo el bien”. Eso era Fernando. Mi abrazo solidario.
October 14, 2020
I will always remember my first meeting with Fernando. I was introduced to him by Valentin Ramos who was Vice president of the APV at the time, February 2008. We picketed St. Cloud hospital together with other residents of Poinciana. In order to have a hospital built in Poinciana. He and I wrote a presentation for me to deliver to the State Senate on healthcare. After that fernando and I founded the Friends of Poinciana Hospital, which was instrumental in making Poinciana Medical Center a reality. On June 8, 2008 the board consisting of Fernando Valverde, co-founder, Annette Brown, co-founder, Valentin Ramos, Cindy Rogers,, and Roberto Perez de Leon, board members, went to Tallahassee to testify before an administrative judge to get approval to build a hospital in Poinciana. The FOPH grew to over 1200 residents of Poinciana.
I am so proud to be his friend and to be a part of making history with him and our community.
He was a very special person.
Thank you Fernando for being the best person in the eyes of God: and for serving our country.
To the family, my husband Glen and I send our condolences. May he Rest In Peace.
Olguita Mayoral Wilson
October 13, 2020
Querida Idalia, hijos, hijas y nietos:
Les acompano en este momento de tristeza cuando se pierde a un esposo, padre. y abuelo. Sepan que todos ustedes eran la luz de sus ojos y que el orgullo que Fernando sentia por cada uno era especial.
Fernando fue mi mentor (1977-1983) y luego mi jefe colega en Plus desde el 1997 hasta el 2002, cuando asumi la gerencia de la division de RP en el Banco Popular.
Fernando fue mentor, sponsor, y colega como pocos. Cada uno de los profesionales de las relaciones publicas tiene a Fernando en su corazon. Aprendimos las formalidades y sutilezas de la profesion, Nos reimos y asi tambien lloramos. Pero siempre nos levantabamos mas fuertes.
Hable con Fernando en los meses antes del COVID-19 cuando me llamaba de su celular y compartio su nueva direccion. Le escribi varias veces; lo llamea su nuevo hogar pero nunca logre comunicarme. Fernando gozaba inmensamente las conversaciones cortas donde preguntaba por amistades, progreso de la profesion y daba animo para seguir motivando a otros colegas. Me apeno no poder hablar nuevamente con Fernando pero mis oraciones siempre le acompanaban.
A ustedes, nuestras oraciones y pesame.
Olga Mayoral Wilson
2271 Granada Hills, New Braunfels, TX 78132