Sherwin Goldberg

As a young man, Sherwin was deeply involved in his community, often walking to shul where he assisted the rabbi in preparing for Shabbat services. When needed, he stepped in as Cantor, leading the congregation with dedication and heart. Growing up in inner-city Chicago, Sherwin worked a variety of jobs throughout his teenage years. One of his earliest side hustles was delivering newspapers — a job that included memorable moments like picking up papers in the parking lot at Wrigley Field and sneaking into the ballpark through the fence. Stories like that which he fondly recalled as highlights of his youth.

Sherwin served his country as a private in the Army, specializing as a medic in the burn unit at Fort Sam Houston in San Antonio, Texas. Little did he know then that San Antonio would become his home for the last quarter of his life. His military medical experience left a lasting impression, turning him into the “go-to guy” for medical advice and first aid among his family and friends.

An entrepreneur at heart, Sherwin opened a small corner flower shop in downtown Chicago in his early twenties. Artistic and creative, he cherished working alongside his family to craft beautiful floral arrangements. His favorite flower was the Gladiola, a popular bloom of the era, which he had shipped fresh from Florida to offer to his loyal customers. He even designed the floral decorations for his own wedding, including the Chuppah, showcasing his creative spirit.

Early in their marriage, Sherwin and Roz moved to California, where he launched a successful career in the fine jewelry business. Rising through the ranks, he became a corporate professional responsible for managing and opening multiple retail store locations. Sherwin excelled in sales, marketing, merchandising, and custom jewelry design. Later, he relocated to Kansas City before settling in Texas, where he served as Senior Vice President of the Catalog Sales division for Zales Corporation.

Then, Sherwin’s entrepreneurial spirit led him to take a bold leap into the restaurant business alongside his brother Richie. Together, they owned and operated Goldy’s, a hamburger, hotdog, and chili restaurant known for its high-quality meats and fresh ingredients, all wrapped in a charming California gold rush theme. A family friendly environment for parties, complete with arcade game room featuring Pac-Man, Asteroids, Defender and an 80's themed juke box. Customers loved Sherwin’s chili recipe. In hindsight his innovative approach to packaging food choices predated today’s trend of offering “value meals” instead of only à la carte options.

After his time in the restaurant business, Sherwin returned to the jewelry industry, working with JC Penney, Keepsake Diamond Stores and other retailers. He played a key role in opening jewelry shops throughout the southern United States, continuing to apply his expertise in expanding markets.

In the latter half of his career, Sherwin returned to his entrepreneurial roots by starting his own sales repping business. He provided gift shops and tourism centers with unique Texas, Southwest, and San Antonio-themed souvenir merchandise. One of his proudest achievements was collaborating with Buc-ees rest stops, helping to design their iconic logo and the range of branded products bearing its image.

Sherwin’s customers admired not just his salesmanship but his role as a trusted consultant. With his business acumen and creative ideas, he helped them grow their businesses. Beyond professional relationships, he forged lasting friendships, leaving a legacy of loyalty, kindness, and genuine connection

He was preceded in death by his brother, Richard Goldberg and sister-in-law Judy Goldberg. Sherwin is survived by his wife Rosalyn (Roz) Kaplan Goldberg; son Howard and wife Annalisa Goldberg and grandchildren, Eric, Daniel and wife Joslyn, Justin, and Sarabeth Goldberg; Son Steve and wife Glenda Goldberg and grandchildren, Jake, Lilly, and Zack; and Son Alan Goldberg.

Please join us on Monday, August 18, 2025, in honoring the life of Sherwin Goldberg. Each will follow immediately after the previous one.

Part 1: Graveside Service with Military Honors

🕙 Time: 10:00 AM – 11:00 AM

📍 Location: Rodfei Shalom Cemetery

703 Division Ave, San Antonio, TX

Part 2: Celebration of Life Reception, all are invited

🕦 Time: 11:30 AM – 1:30 PM

📍 Location: The Chabad Center

14535 Blanco Rd, San Antonio, TX

A warm gathering to celebrate Sherwin’s life with family and friends.

Part 3: Shiva Luncheon & Open House

🕝 Time: 1:45 PM – 4:30 PM

📍 Location: Sherwin and Roz’s Home

(address will be distributed at the service)

An open house and Shiva luncheon. A traditional time to meet, eat, and pay your respects to the family.

Questions or Inquiries:

Please contact Porter Loring North and if needed, they can get you in touch with Sherwin and Roz's son, Howard Goldberg.

In Lieu of Flowers:

Donations in memory of Sherwin Goldberg may be made to the Chabad Center.

👉 Click here to donate: Give Support | www.chabadsa.org

Rabbi Chaim Block will officiate.

Pallbearers will be their loving grandchildren, Eric, Daniel, Justin, Sarabeth, Jake, Lilly, and Zack Goldberg