Joseph Auer III

October 11, 1941March 9, 2019

Joseph Auer, III, died peacefully in his home on March 9th at the age of 77.

Joe is survived by his children Tasha Auer Cline (Robert), Joe Auer IV (Bess), Russell Auer, and Tyson Auer (Christina), along with 12 grandchildren (Lacey, Carson, Tess, Jackson, Joey, Monroe, Eva, Kasidy, Saylor, Donna Victoria, Wyatt, Easton Joseph), 1 great grandchild (Leland) and other relatives in Miami, Texas, and Tennessee.

Joe was born on October 11th, in Trenton, NJ to Joseph Auer Jr and Martha Ousley. He went to Georgia Tech, studied Mechanical Engineering and played football for the Yellow Jackets. In 1963 he was drafted by the Kansas City Chiefs, where he met and married Donna Sutton. He played professional football for the Buffalo Bills as a starting running back during their Championship seasons, and then with the Miami Dolphins. He is most remembered for returning the opening kickoff for a 95 yard touchdown in their first ever regular-season game in 1966. After a successful football career, Joe, Donna and the kids settled in Carol Gables, Florida until 1973, when they moved to Winter Park, FL.

In 1975, after a successful career with Honeywell, Joe started his own business, International Computer Negotiations, Inc. (ICN). which specializes in IT Acquisition, helping large companies negotiate and do better deals. The business continues to this day. Being the entrepreneur he was, Joe also started RACECAR Engineering, an all-in-one fabrication shop and parts store. During that time, he also built Competitive Edge Motorsports, a NASCAR team that competed at the highest level for several years. A funeral is scheduled for March 13, 1:00 pm, the First United Methodist Church in Winter Park, 125 Interlachen Ave, Winter Park.

A Gathering of family and friends will be at the Lakeside Reception Hall at 3:00 pm, 4005 North Orange Blossom Trail, Orlando, FL 32804. He will rest at Glen Haven Memorial Park in Winter Park.

In lieu of flowers, the family asks that you make donations to Girls and Boys Club of Miami-Dade, PO Box 330219, 2805 SW 32nd Ave, Miami, FL 33233.


  • Funeral Service Wednesday, March 13, 2019
  • Graveside Service Wednesday, March 13, 2019
  • Gathering of Family and Friends Wednesday, March 13, 2019

Joseph Auer III

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Russ Pierson

March 16, 2019

I first met Joe at Camp Chimney Rock in North Carolina in the summer of 1958 when we were both in high school. I have been close to Joe for many years and especially during his declining years. If more people were aware of the grave consequences of the CTE illness ( too many brain concussions) Joe was suffering from football would be banned as a contact sport. Joe never complained about being the victim of this condition and was in good spirits until the end even though he was suffering greatly for the last several years. I have never seen anyone persevere as well Joe, his family and care-givers did during these last few years and they all need to be commended for their loving and supportive efforts. Joe was a true friend of mine and I greatly miss that he is gone - Russ Pierson

Heather Franco

March 16, 2019

Papa Joe was my father-in-law, as I was married to Russell for a time and am Donna Victoria's mother. Although I had not seen Papa Joe for some time, it never diminished my feelings of love and gratitude. I never had the impression that Papa Joe was especially good at expressing his feelings, but I never doubted his love for our little family and the rest of his children and grandchildren. While Papa Joe was not especially demonstrative, he always let us know that he cared by being an extremely generous man. There are many people of means in the world, but they don't all pack up family in an RV and take them across family to visit with loved ones. In 2002, Russell and I must have been the only people downtown Orlando in a lovely house built in the 1950's that somehow never got central heating. The night my water broke, I was freezing! By the time I got back home with our baby, we had central heating. Thank you, Papa Joe. Later on, Papa Joe gifted us a beautiful jungle gym for the girls and even fenced in our yard so the girls could play safely. Thank you, Papa Joe, for these things and so many, many others. Your kindness, sense of humor, and extraordinary generosity will never be forgotten, for they are far greater than any football, racing, or business feat.

John Wesley White

March 13, 2019

I knew Joe in high school. He was a popular guy, superb athlete, good student, and somewhat of a local celebrity but he was always friendly and kind to everyone. He had many accomplishments in his life but my memory of him will be as a decent, unpretentious human being--something to which everyone should aspire.

Joe Coupas

March 12, 2019

Joe and I spent many good times racing at New Smyrna speedway. He came up to me and asked me to maintain and drive his car. I accepted and that was the start of a very nice long friendship. We won a lot of races that year and won the track championships. I will always have a soft spot in my heart for Joe. RIP big guy.