Alan, age 77, born November 5, 1941, passed away July 11, 2019 . Alan was originally from Cleveland Ohio, living in Calabasas California and is survived by his loving wife Enid Horowitz, his sister Judy Fair, his daughters Marci Peralta & Staci Trief, his four grandchildren Alexandra, Jack, Sophia & Emily. Some of Alan's happiest days were when he was spending quality time with his family whether it was a Sunday night dinner or on one of the annual family vacations to his favorite spot Hawaii! He owned Facter Direct, a non profit marketing firm in the United States and abroad, until he lost his long, hard battle with Pancreatic Cancer. He was a very special man who always wanted to make people happy with his unselfish deeds and surprise gifts! He will be sadly missed. A funeral is scheduled for Friday, July 26, 2019, 11:00 am Pierce Brothers Valley Oaks Mortuary 5600 Lindero Canyon Road, Westlake Village, California 91362