Maxey "Ken" Kenneth Lovell

August 10, 1943July 6, 2021
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On Tuesday, July 6, 2021, Maxey Kenneth “Ken” Lovell rode off into the sunset for the final time. Ken was born August 10, 1943, in Wichita Falls, Texas. With a humble upbringing, he was a man who valued the rewards of working hard. At 18 years old, in his wild child days of boat racing and hot rodding, he met the love of his life and his lifetime partner in crime, Becky. Starting as high school sweethearts, they explored all of life’s adventures together, from riding motorcycles to riding horses to traveling the world. In 1976, he finally found his future in the boat business when he opened Lovell Marine Sales with his father. The very definition of a family man, for 12 years, Ken and his father worked side-by-side daily along with Ken’s mother and his wife. In 1988, Ken was serving his second term as President of the Boating Trade Association of Metropolitan Houston when an unexpected life twist landed him in the Executive Director’s seat. From there Ken began building his legendary status as the driving force of the BTAMH, the lead producer of the largest indoor boat show in the U.S., the voice representing recreational boating in Austin, Washington D.C. and in the media and the hand linking the BTAMH to many other worthy causes. Although he received many awards throughout his career, one of the most meaningful was in 2016 when Ken was awarded the Bill Ferguson Award from the BTAMH for his years of dedication and service, not only to the Houston Boat Show, but to the boating industry as a whole. In his free time, Ken dedicated himself as a Lifetime Member to the Houston Livestock Show and Rodeo where he earned his status as a Lifetime Committeeman after serving 30+ years on the Calf Scramble Committee. He also volunteered his time to the Pasadena Livestock Show and Rodeo. He hunted and fished and camped throughout his life. Always an outdoorsman, Ken loved riding horses with his family and friends on numerous trail rides across Texas. No matter if he was riding horseback or driving them from his wagon, he found his true joy out on the trail. But in true Ken fashion, he also enjoyed riding his motorcycle on the open roads, wind through his hair, Becky by his side, across miles of scenic Texas. No matter when or where, Ken knew how to bring fun and joy to his family and friends across all the areas of his life. Ken was preceded in death by his parents, Maxey and Ruth Lovell.

But he will be waiting on the other side for those he leaves behind. His wife, Becky Lovell, married for 58 years, they stuck together through all of life’s trials and celebrations unto the end. His sister, Sharon, will miss their daily talks until they can meet again. His daughter Lynette and her husband Chad, and his son Kenny and his wife Nikki. His children will honor his memory by continuing his endeavor of making the Houston Boat Sport and Travel Show the best show in the country, continually moving it forward. He will forever watch over his grandchildren Jacob, Keegan, and Jordyn, and so many other loved family members.


  • Jacob Moore
  • William Holland
  • Shane Sampson
  • Brian Gutierrez


  • Visitation

    Sunday, July 11, 2021

  • Funeral Service

    Monday, July 12, 2021


Maxey "Ken" Kenneth Lovell

have a memory or condolence to add?

Bitsy Braden

September 12, 2021

Kenneth and I went all over East Texas and Louisiana buying junk batters to be rebuilt.
In most part it really brings back old memories. So long Kenneth hope to see you again.
.Henry Braden

Glen Baker

September 11, 2021

I worked for Ken for several years at his boat business and he was a mentor to me and I think about him and the good times working with him and his family.

Norm Schultz

July 12, 2021

Words can't reflect the sadness I feel at Ken's passing. He was a soft-spoken industry giant, always willing to share his successful ideas that could help others in our industry, and always flashed that Lovell grin that simply signaled "I'm on your side!" There is a wonderful man in Heaven now.

Mark Kuchera

July 11, 2021

I am so sorry to hear about the passing of your father. As y'all know, I always respected Ken....he truly was a quiet giant among men. Again, so sorry for your loss.

Melanie and the Rinker Lakeshore Team

July 11, 2021

Wow Lynette, we are so sorry to hear! What a very tough time for your family but please know you are loved and he was very much appreciated across the industry! Kudos to whoever wrote this as he would have loved it, we do!!
Hugs to your whole family,

Wendy & Craig Buchman

July 11, 2021

I was so sorry to hear today of your Dad’s passing. I loved reading about all of his accomplishments, volunteer work, and overall great husband, father, and grandfather. In addition, an icon in the boating industry. You and your family are in our thought and prayers. Seek God for comfort and know Ken is up in heaven with our lord and savior.
Love you guys,

Dave & Marybeth Foulkrod

July 11, 2021

Our prayers and condolences go out to your entire family! We were shocked and saddened to hear of the passing of your father Ken. Having served on the various BTAMH boards and meeting monthly for around 26 years, I considered your father not only a business associate, but a personal friend, as I do the two of you too. These last few years, we’ve dearly missed those meetings and our association with the boating community. Please express our condolences to your mother, and know we will keep you all in our prayers.

David Ray

July 11, 2021

I am so sorry to hear about Ken’s passing. He is one of the finest men I have ever known. Our prayers are with you and your family.

Wayne & Lori Dobbs

July 11, 2021

Lori and I are so Sorry to hear, Y'all are in our thoughts & Prayers. What a Kind, Giving & Wonderful man, we are so proud to have been fortunate enough to call him our friend. Give Becky a Hug for us.

Stephen Phillips

July 10, 2021

My wife, Ella, and I first met Ken & Becky somewhere back in the early 90’s through children and horses. Over the years, we became parts of each other’s extended families.

Ken was a man’s man. He was an outdoorsman, as his chosen profession reflects. He enjoyed time spent outside drinking a cold adult beverage around a fire or on the river telling stories and laughing. He made you feel welcome and at ease. He brought camaraderie to a group conversation that is rare and precious.

He was generous. He shared with his friends and family. Whether buying a round of drinks, or an invitation to join them at a rodeo event, hospitality was a part his nature.

He took care of his family. He was fortunate to have figured out how to make his living working with his family; first his parents, then his children, but always, his beloved Becky.

After the loss of Ella, K&B were a part of my support system to regain my footing in my social circle. They were there when I married my wife, Lara, in 2006. They welcomed her and helped weave her into the fabric of friendship that extends to this day.

There were river trips, trail rides on horses with Ken driving a wagon, rodeos, BBQ Cookoffs, and numerous family get togethers that the Lovells included us in. They once invited us to a fish fry at the Redneck Country Club. That pretty much says it all. Those memories are precious to us, most especially now.

We were honored to help host a celebration of K&B’s 50th wedding anniversary. It was clear that he was in love with her as much as he had ever been. It was rare to see Ken without Becky. Looking through the photos here, it seems that was true for most of their lives together. As a couple, I remember them both smiling, enjoying life in a way that few people figure out. Their partnership was a demonstration of true love.

We are thankful for our friendship with K&B. We grieve with his family, the loss of such a jovial, warm and generous man. He will truly be missed.