James "Jim" B. FISHER

May 15, 1946September 10, 2021

James "Jim" Barton Fisher

Jim was born in Kansas City on May 15, 1946. His mother, Chloe, and sister, Jackie Qualizza, were his primary influences in his early life. He attended school in Kansas City and later graduated with a BS in Marketing from Drake University. He was an avid member of the SAE (Sigma Alpha Epsilon) fraternity and maintained those friendships throughout his life. He achieved the top Boy Scout award as an Eagle Scout. As a member of the U.S. Air Force, he was a flight operations officer with the Tactical Air Command.

After his military service, he was employed by the Monsanto Group as a sales rep. He also spent 5 years with the Magtag Company as Regional Manager for New England. He was founder and CEO of Diversified Market Design in St. Louis for 26 years. In 1990, he founded and became CEO of IMST Corp in Houston along with his wife, Marketa, as co-owner. They worked together for 26 years. He spent 45 years in the convenience store/petroleum industry and was a recognized industry leader. He gave workshops, presentations and wrote monthly columns for retail publications.

He married Marketa in 1990 - each bringing 2 children to the marriage. They blended together into one special family. Jim’s son Bart and wife, Terri, have 3 children – Kate, Megan, and Ben. His daughter Wendy, has 3 sons – John 4, Evan, and Cole. Marketa has 2 daughters. Raquetta and her husband, David, have 4 children – Reagan, Ryan, Rachel, and Rebekah. Reagan and husband, Nic, have 2 sons, Liam and Carson. Daughter Lisa and husband, Klas, have 3 children – Corey, Christa, and Edvin. Corey has a son Ford. It’s a big beautiful tribe!!

He and Marketa were married for 31 years and he passed away on Marketa’s 70th birthday. He didn’t want to miss it! They had the time of their lives together. They mixed business with pleasure wherever they went as they attended numerous business conferences all over the US. Jim has been to all 50 states. They loved travel, family, friends, and all their precious Shih Tzu’s. His quirky sense of humor and fun spirit will always be remembered. It was a life well lived!!

Fond memories and expressions of sympathy may be shared at for the FISHER family.


  • Memorial Service

    Saturday, September 18, 2021


James "Jim" B. FISHER

have a memory or condolence to add?

Tom Williams

September 19, 2021

Jim and I almost shared a birthday. I was born on the 14th. We became friends early on and continued that friendship all through school.

We were in different troops in Boy Scouts, but our friendship led us to become blood brothers in Mic-O-Say somewhere around July of 1960,

We lost contact after high school as we both went in different directions in life. Later, we reconnected at reunions.

A small group of classmates were together this weekend in Branson when we got the news of Jim's passing. My thoughts and prayers are with you and your family.

Tom Wms.

Barrett Crook

September 14, 2021

Jim you were a heck of a friend and mentor to me for many many years and taught me a lot. You gave me the time of day early in my convenience store career and the first time we met treated me like on old friend even though I knew no one at those first few Sigma meetings. You showed me how to be productive at these industry events and introduced to me EVERYONE!

You will sorely be missed. Hearts and prayers go out to Marketa and the rest of your family.

Barrett Crook