Palm South Jones Mortuary

1600 South Jones Blvd, Las Vegas, NV



April 10, 1926March 20, 2020

Rosa Rodriguez passed away into eternal peace and rest on March 20, 2020 at the age of 93 in Las Vegas, NV. Rosa (Rosita) was born in Monassen, PA on April 10, 1926 to her parents who preceded her in death -- her charismatic father Andres S. Rodriguez and her loving mother Antonia Martinez Rodriguez. She is also preceded in death by her husband Humberto O. Rodriguez and two sisters: Evangelin R. (Vangie) Hinojosa and Adela R. (Lala) Kitchen and a brother Andres Rodriguez. She is survived by her two sons: Dr. Humberto Rodriguez, Jr. and David Rodriguez both residing in Las Vegas, NV; two living sisters: Julia R. Leyendecker of Houston, Texas and Alicia R. Mendez of San Antonio, Texas.

Rosa grew up during the end of the roaring 20’s and lived through the depression years and World War II. Her strong will and independent spirit led her in her late teen years to venture (solo) to the State of Washington where she worked as a ‘riviter’ on the assembly line of war planes. She returned to Laredo in the mid 1940’s to attend Cosmetology School and In 1949 she married Humberto Oregon (El Pelon) Rodriguez who operated a Vending and Juke Box business for years till his passing in 1984.

Except for the last ten years of her life, Rosa lived in Laredo, Texas where she was well known for her excellence in cosmetology. In her early years as a hairstylist, she won many awards as an accomplished cosmetologist-beautician. Her entrepreneurial spirit lead her to establish her first Beauty Salon: Rosa’s House of Beauty circa 1948 following her graduation from Cosmetology School. In the early 60’s she then opened Rose Beauty Salon (on Clark St.). She attempted early retirement in the mid 70’s only to rekindle her love of hairstyling by taking clients by appointment only which continued well into the late 80’s and early 90’s. After nearly 50 years of practice she entered retirement with a new found faith in Our Lord Jesus Christ and engaged in many charitable concerns and continued to grow in her unwavering faith. The highlight of her retirement was a trip she took to the Holy Land with the Ministry of John Hagee. Her roommate during the two week retreat was the famous Country singer Loretta Lynn.

Rosa loved the Lord with all her heart and soul. She was benevolent and compassionate beautiful soul throughout her life and despite some limitations lived it to the fullest. Her fammily and friends will truly miss her unique brand and humor. Per her wishes she will be cremated at Palm Mortuaries in Las Vegas, NV.


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have a memory or condolence to add?

Cynthia Rose Tamez-Baughn

April 3, 2020

To Beto and David,
I send an abrazo with heartfelt condolences at the loss of your mom, my Aunt Rosa. She is now with the Lord in Heaven, and our promise is to be reunited with her one day! She would be proud of how many of us looked at her Faith and boldness to proclaim Christ, that is, how it influenced our own surrender and walk with the Lord.

I recall walking through her salon many times while my mom had her hair done. I took it all in, the size, the employees, the equipment. “How smart my Aunt Rosa must be”, I would think. Then we would proceed to the inside of your beautiful home and I was just fascinated by her fastidious and pristine decor. Everything so lovely! She was in every way multi-talented, self- made, strong and caring. She never came to our house without bags of items for my entire family.

What a special lady, and to an extent, role model of Christianity in action. My Aunt Rosa was ahead of her time. I so identify with her entrepreneurial spirit and boldness, and I know that my creativity flows from this same family gene. The memory I hold in my heart is one with her laughing and happy— As I know she is even now in heaven with Jesus!

Andres (Andy) Mendez

April 3, 2020

Beto and David,
Your mother was very special to me. One of my earliest memories of Tia Rosa was how she used to encourage me to sing the theme song to TV's Davy Crockett as a little boy, always giving me small change to put into my piggy bank. Tia Rosa was an extremely generous person who assisted my family for years, in too many ways to mention. Tia Rosa encouraged me to accept Jesus Christ as Lord and Savior, before anybody else in the family. ✝

Aura Lainez

April 3, 2020

To my sweet Rosa, I’m so sadden about your passing , it was so nice meeting you and taking care off you , I’ll never forget you. I’ll remember the days when I would come into work and you’ll be first one up, the conversation we would have, that big smile off yours would make the whole room bright. Just know I miss you dearly and you were my favorite , I know your in heaven my sweet Rosa , Rest In Peace ❤️

Angela Batt

April 2, 2020

I loved my Aunt Rosa and have many wonderful memories of her. I always looked forward to spending time at her house whenever my family went to Laredo. She was always very, very happy to welcome our big family into her home. Aunt Rosa always made time for us no matter what else was going on in her life. She seemed to be able to multi-task like nobodies business! I can't imagine how many pots of pinto beans she must have cooked in her lifetime. It seemed there was always a pot on the stove with homemade flour tortillas on hand. There was never a question of whether there would be food for us at Rosa's house. There was always food, and it was always muy delicioso! I have a vivid picture in my mind of a house with a large attached patio. Somewhere, I have a photo of Aunt Rosa, Grandma R. and my big family on that patio one warm summer night. There were white iron rocking chairs and someone was always rocking. Rosa was ahead of her time. She had an exercise studio in a room adjacent to her hair salon in the 60's. I mean, LA Fitness did NOT start that trend...Aunt Rosa did! I have another great memory of her playing the organ that she taught herself to play. She was always learning something new. Change did not seem to bother or intimidate her. She welcomed change. She got an idea and just blasted it into existence. She had that Rodriguez energy and determination. I am very sure that Aunt Rosa was immediately welcomed into heaven by our Lord, and by the loving spirits of those who loved her, and have gone before her...Grandma R., my dad (Ernest Leyendecker,) Aunts Lala and Weba, Uncle Andy, and countless others whose lives she blessed by her love and generosity. Rest peacefully, my dear Aunt Rosa. We will never forget you.

Ronni (Veronica) Denzer

April 2, 2020

My Aunt Rosa was quite a generous person. We used to say she was ‘lucky’. She won at raffles, at bingo, and other game events. If you happened to be in her circle, she might just bless you with a portion of that winning. I remember her giving me $100 once when she won $1000 at a bingo game. At that time, I really needed that $100.

Even as a little girl, I remember her bringing treats from Laredo: pan dulce, semitas, and Mexican candy. Mom says she used to buy us little dresses ( I was too young to remember). As an adult, she invited me once to a beauty show in Dallas. What an experience that was for me!

Her artistic nature gave her a keen and critical eye for the “ideal”. Her houses were always furnished beautifully and maintained well, and she would always comment on how to “perfect” to the next level.

The one thing I remember vividly was her ‘carcajada’... that distinctive laughter of hers; she had an unmatched voice of laughter from deep within combined with a great sense of humor.

She was a devoted person, first to God, and then to her boys. I know she is in Heaven now, enjoying the rewards of being a child of God.

gary ketchen

April 1, 2020

Tia Rosa was one of the most caring loving people in the world. I only wish that I could have spent more time with her while she was well. I used to look in envy at the way she loved her children. She was a woman who everybody loved and respected, and I believe she will have a special place in Heaven. Her kindness to others was a thing of beauty always, giving comfort by just being in the room. I used to tell Beto how lucky he was to have been raised by her. She always looked for the good in everyone, and shared her love. Her love for our God had a positive effect on me also. I will miss her as everybody will. The world lost a beautiful person, who was a good christian example to us all.

gary ketchen

Richard Hinojosa

March 31, 2020

My condolences and prayers to the both of you. I have many fond memories of your mom, my Tia Rosa, too many to share here on this page. I will always remember her generous spirit toward me. Always including me in so many ways like I was her own son.
Throughout the years she gave me so many things that I treasure the memory of, but the greatest gift she gave me was the first Bible that I ever owned when I became a Christian in 1980 due largely to her prayers and encouragement to know her Jesus.
I still that have that Bible and remember her every time I open it up to read it.I have included a picture of it along with this note.
Un fuerte abrazo con mucho cariño!!

Richard Hinojosa

Reenie Sanchez Galo

March 29, 2020

I can still remember spending Saturday afternoon with Mom at Tia Rosa’s hair salon. She’d cut Laura and my hair then we’d watch as she worked on Mom. I have fond memories of her and will never forget her beautiful smile. I send the family my sincere condolences. Love Reenie

San Juana (Janie) Gonzalez Guajardo

March 28, 2020

When I received my license as beautician. I needed a job. I came to Rosa and asked if I could work at her Beauty Shop? She asked me If, I had any experience? I said no. I just finished Beauty School. The next thing I said , was give me a chance. I will work for free the first week. See how I work and if you don't like my work, you don't have to pay me. That was the beginning of the end. I never went to work for anyone else. We became extreme friends. I enjoyed working with her. There were long hours, however, it was very good. I learned so much from her. We had a good relationship and had the opportunity to travel with her to various beauty shows throughout the state, as you can see in the picture holding her trophy. I was so proud of her. Our sincere prayers to all of the Family. Till we meet again. Janie Guajardo

Sandra Johnson

March 27, 2020

I fondly remember Tia Rosa. She was a sweet and caring person. She had a humble spirit. I loved her and she always showed love for all of us!

She used to cut my hair when I was very young. Even though I didn’t always like what she did but it was because she was following my mothers instructions. When I went on my own when I got to junior/senior high she did what I asked and I was happy with it. She was very good at what she did.

May God grant you and yours comfort, strength and peace, Beto.

I know that she is now resting in peace with our Lord and Savior.